As regards its definition, we quote the one used in 2005 for the first time by HubSpot , an American company that produces marketing software: As opposed to older outbound marketing methods like buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that attracts people to your company […]
We are talking about one of the biggest technological developments recorded in recent years. Such technology could change how you work, how you use the Internet, how you learn, and even make you understand whether your current job is really necessary . Like all innovations it could have positive or very negative results, depending on […]
What does a Heatmap show? Heatmaps are heat maps of a web page: the more an element is clicked, the more the intensity of the color. In the heat map will increase . Specifically, warmer colors highlight greater activity; cooler colors, however, indicate less activity. In addition to showing the most clicked parts, the map. […]
In a previous article ( read here ) we saw in a generic way what the introduction of ChatGPT is bringing , the revolutionary tool that is really changing the cards on the table. This innovation can harness the power of artificial intelligence to make informed, data-driven decisions to meet the needs of your audience. […]
The Sales Funnel is an analysis model that can easily be applied to an eCommerce. It allows you to analyze the sales path that leads the potential customer to purchase . The journey does not begin when a consumer adds an item to your eCommerce cart, but much earlier. It starts from when and how […]
This is why in recent years companies have equipped themselves to implement. Strategies that literally attract prospects to their website, providing useful. Answers and concrete solutions to the potential buyer’s needs. Leads are not simply a prospective customer but are names who, with a little targeted attention from the digital marketing team. Can easily transform […]
When we talk about Lead Nurturing we must know that we are referring to a marketing. Strategy that seeks to create engagement with potential customers through continuous dialogue . Whatever stage of the funnel the user is in, they will be educated and informed by the company. Through honest, two-way communication. By using this technique […]
Introduced in 2016 initially to compete with the same functionality that made Snapchat famous, today Stories are used every day by over 500 million users on the platform (according to Instagram itself) and allow brands and influencers to communicate in an authentic and immediate with their followers. All this has transformed Instagram into something more […]
The creation of a brand identity is a fundamental step that cannot be renounced to gain the trust of your audience, stand out and emerge with credibility on the reference market. Whether you own a company, clothing brand or a start-up, know that the creation of a brand identity is an essential element for structuring […]
It is literally called a landing page because that is where a visitor arrives after clicking . On a call to action or an advert. Landing pages are created specifically for a specific. Campaign and are designed with a goal, which is why they need to be as simple as possible to ensure. That the […]
More and more B2B and B2C companies are using content marketing to attract new customers. Online, as well as to increase brand awareness. Engagement and enhance their reputation. But what is content marketing really for? Why is it so important to create content marketing strategies? What are the steps needed to start doing it well? […]
Its great persuasive power makes it an even more than valid tool for attracting consumers. Advertising is a great seducer as it tends to flatter, to make people believe that happiness consists in the possession, consumption and display of a certain product, and that its lack is the cause of discontent and uncertainty. If you […]
