Author: dl2ba

Online shopping used to be a convenience and a luxury, but now it is a necessity. When we talk about e-commerce we are referring to a ” system of buying and selling products and services that uses the Internet as the main means of exchange “. Over the last decade, online sales have experienced rapid […]

We believe that their path, their history and their advice will be able to inspire marketers and enthusiasts about the present and future of a rapidly developing sector. After Joe Di Siena ( read the article ) and Luca Barboni ( read the article ) we present Cristiano Guerra , brand designer active in the […]

Do you want to earn? You have to take risks. Don’t want to earn? So why take the risk! Are you new to online selling? If the answer is yes, don’t worry: you are or will be among the 24 million sellers of products on e-commerce sites in the world. Global e-commerce revenue in 2022 […]

It allows you to collaborate in WordPress with your editorial team. Organize your content schedule with the integrated calendar. Customize to meet critical steps in your workflow. Use threaded comments to collaborate. Find out more The Editorial Calendar It provides an overview of your publishing schedule. Drag and drop to move and edit posts in […]

When you are ready to launch your marketing campaign, remember that it can only give you the desired. Results if you know how to describe the brand as your target would like. Today storytelling plays a very important role and is a precious tool for all those who do marketing . A tool that you […]

Do you know why it is important to blog? With the blog you can transform the affection that your audience has for you into leads and sales. Therefore, The profit is a consequence of a substantial and consistent editorial work, which must be combined with the other marketing strategies implemented. Therefore, If you are thinking […]

The word In English refers to writing advertising copy . An activity that requires adequate linguistic skills and creativity as well as marketing knowledge to achieve. The set objectives. Triggering a concrete action from the user , this is the primary objective of copy writing, clearly starting from the purchase. Someone who deals with copy […]

The marketing strategy is an action plan that identifies and coordinates the achievement of company. Objectives, defines the ways in which to identify the target to be conquered and achieve a good competitive positioning. Therefore, The development of marketing strategies almost always includes five distinct phases. Market opportunities and segmentation. Therefore, The analysis of opportunities […]

The formula for calculating ROAS requires knowing the gross revenue of the return on advertising spend of the advertising campaign . So you need to know the overall cost of the advertising campaign and the gross revenue so you can compare these two data and get your ROAS. Let’s help with an example: a company […]

Let’s start with the numbers. According to the latest statistics, 85% of consumers believe that UGC is more influential than brand content . 60 % of people say UGC is the most authentic type of content (compared to just 20% for brand-generated content). That’s not to say they’re easy to make! 79 % of consumers […]

The Lean methodology was born in the post-World War II Toyota factories , from the intuition of kiichiro  toyoda, taiichi ohno and other engineers. They modified the production method developed by Ford in the early 1900s. If you are an entrepreneur you know that by starting a business you have the objective of offering a […]

These tests allow you to identify trouble spots as early as possible . So you can fix them before getting into the finer details. A method to validate your business idea , in particular to ensure that your product or service is what your future customers are really looking for. And we get to the […]