Author: dl2ba

The Lean methodology was born in the post-World War II Toyota factories , from the intuition of kiichiro  toyoda, taiichi ohno and other engineers. They modified the production method developed by Ford in the early 1900s. If you are an entrepreneur you know that by starting a business you have the objective of offering a […]

These tests allow you to identify trouble spots as early as possible . So you can fix them before getting into the finer details. A method to validate your business idea , in particular to ensure that your product or service is what your future customers are really looking for. And we get to the […]

From November 3, 2022, Netflix will introduce a new Basic plan with ad breaks , at a lower cost. According to the company’s official notes, an average of 4-5 minutes of advertising are shown. For every hour of viewing (at the beginning and during the video), although the duration varies depending on the content you […]

Those who deal with verbal identity have the task of working on a fundamental pillar of the brand’s identity: its voice . When it comes to brand identity, companies too often concentrate all their economic efforts on creating a “beautiful logo”, neglecting that brand building activities go far beyond visual identity. And that the visual […]

Each of us expresses ourselves in a different, personal way, as authentic as possible and which characterizes and distinguishes us. The same should apply to a company: it should have its own tone of voice, which makes it unique, and distinguishes it from any other in terms of communication. This requires careful study and accurate […]

hereIt is a crucial area that affects the performance of companies.  It consists of all those marketing actions undertaken to achieve the objectives defined by the marketing strategy. It is based on strategic marketing (we will understand the difference shortly) and on information, comments and data from the field to define concrete actions to achieve […]

While today the version without the hyphen, errata corrige, is mostly used, it is also possible to encounter errata-corrige written in this way. This is an apology email , or rather a “correction”, which can serve first of all to communicate the mistake made. What is it for? You have opened an email and its […]

There is no doubt: Netflix’s friendly and irreverent tone of voice allows it to entertain its followers with memes and unpublished interviews. It must have happened to you at least once that you stopped to look at content of this type and thought: “Geniuses!” (cit. Renè Ferretti) . Today we offer you a roundup of […]

When we refer to push marketing we mean a strategy focused on “pushing” products towards a specific audience. The goal is to bring what you offer to customers through your marketing. Also known as direct marketing, push marketing is a form of general advertising and involves all the tactics a seller employs to push their […]

As regards its definition, we quote the one used in 2005 for the first time by HubSpot , an American company that produces marketing software: As opposed to older outbound marketing methods like buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that attracts people to your company […]

An AI-powered chatbot. Forget about annoying chatbots that need rules and often generate more frustration than value . That’s not what we’re talking to you about. The bot is very good at understanding language, adapting based on your directions, and providing a conversational, complete response. If you don’t like the answer, you can ask him […]

Heatmaps are heat maps of a web page: the more an element is clicked. The more the intensity of the color in the heat map will increase . Therefore, Specifically, warmer colors highlight greater activity; cooler colors, however, indicate less activity. In addition to showing the most clicked parts, the map also detects the depth […]