The website is now part of The New York Times, which acquired Wirecutter in 2016 for about $30 million. The investment most likely paid for itself within three years, as the Times made more than $20 million from Wirecutter in 2018 alone. Wirecutter is simply a huge affiliate marketing success story that we can all learn from. We’ll go through the following five tips based on Wirecutter’s SEO efforts that you can apply regardless of your affiliate website’s size: E-A-T stands for expertise, authoritativeness, and trustworthiness.
It comes from
Google’s Search Quality Rater Guidelines, a 172-page document used by human quality raters to assess the quality of Google’s search results. Google’s objective is to executive email list provide the most relevant and accurate results for every search query. If you’re looking up cat memes, then it doesn’t really matter which pages show up at the top. But it’s a completely different story when you shift to serious topics like finance or health. This is where E-A-T signals come into play. It has the most impact on these YMYL (Your Money or Your Life) topics. And showing the world that you’re an authoritative and trustworthy expert source on a certain topic never hurts. Now the importance of E-A-T for affiliate websites will differ.
Wirecutter SEO won’t be
That important for, let’s say, travel websites. But Wirecutter covers a wide range of topics, including some that fall straight into the YMYL topics: Their claims aside, I still decided to Phone Number IR put the quality of information to the ultimate test, as my partner is a dentist. Her verdict? She scored this article and the research behind it 9/10, so that’s as good as it gets for a non-professional website in my book. All of Wirecutter’s reviews are similar to this from the E-A-T perspective. This thorough coverage of one topic also allows it to rank for thousands of keywords with just one article.