While this may seem reckless

You’ll also want to do your best to ensure your site is as mobile-friendly as possible. This means your site should be able to work well on devices like smartphones and tablets. Some sites even focus entirely on their mobile presentation, leaving their desktop version as an afterthought.

there’s a reason for doing so: mobile traffic is growing tremendously every year. Google understands that the vast majority of its users will soon be mobile-based, and they want to ensure that the results they present are suitable for those mobile users.

If your site isn’t currently mobile-friendly and is essentially a desktop site that’s difficult to navigate on a phone, you may want to invest some time and money into creating a mobile version of your site. While it may require an initial investment, it will have the benefit of improving visitor retention and boosting your search results.

It’s often easier than it seems, especially if you’re using a platform like WordPress. All it takes is changing your theme to one that’s designed to be mobile-responsive from the start. This will ensure your site aligns well with Google’s new “mobile-first” search ranking philosophy.

Protect your site

As you may have guessed, Google does buy telemarketing data everything it can to ensure its users have the best possible experience, and this includes keeping them safe when they search. This is where your site’s security impacts your search results, as a more secure site will be ranked higher by Google.

But how can you ensure your site is as secure as possible? Using SSL is the easiest way to keep your site visitors safe. When you have an SSL certificate, your site’s URL will be preceded by “HTTPS” instead of “HTTP .” This means the information transferred between your computer and browser is encrypted.

Domain Authority

Domain authority, also known as DA, is a facto phone database r that Google has kept secret for some time. While no one knows the exact factors that determine a site’s DA, we do know that it’s closely related to the degree of specialization of the site’s content creators on a particular topic.