Optimizing your email campaigns has never been easier than it is today, thanks to the vast amount of resources available across the web. Of course, to find them, you have to know what to look for. And we can help you with that.
Email marketing platforms you need to know
We’ve already told you what to consider when whatsapp number list selecting an email marketing platform . Now, let us introduce you to some of the many options you can choose from:
- Mailchimp : This platform integrates websites, landing pages, social media, and email campaigns. It has essential email marketing features: subscriber segmentation, automated sending, metrics analysis, and A/B testing. Its biggest drawback? Unsubscribes are deleted manually, which is somewhat cumbersome.
- Octopus Email : A comprehensive email marketing tool with high delivery rates and affordable plans that adapt to the number of subscribers and emails sent. Its free plan is limited in terms of design, but supports a base of 2,500 subscribers and sends 10,000 emails per month, with three updates. It also allows you to integrate up to three landing pages or forms; however, it does not allow social media.
- MailerLite : Like Email Octopus, this platform doesn’t integrate your social media information. However, its plan pricing adapts to the number of clients and the characteristics of your project. In fact, it divides its plans into “growing business,” “advanced,” and “enterprise.” Furthermore, its template designs are responsive , which is always a plus.
- Brevo : Formerly Sendinblue, it’s a customer relationship management platform focused on email marketing. Its free plan includes aero leads up to 300 emails per day and databases of 10,000 contacts . Disadvantages? Yes, mainly, its lower-cost plans don’t allow you to remove the Brevo logo from their templates. Additionally, they don’t include features like A/B testing and performance analysis tools.
Tools to improve your subject lines
We’ve already made it clear that whether an email is opened or not depends on, let’s say, 80% of the subject line . To ensure this part of your best digital marketing agencies in pereira email doesn’t let you down, you can use tools like.
