Those who deal with verbal identity have the task of working on a fundamental pillar of the brand’s identity: its voice . When it comes to brand identity, companies too often concentrate all their economic efforts on creating a “beautiful logo”, neglecting that brand building activities go far beyond visual identity. And that the visual identity itself is much more than that beautiful logo above. Verbal identity , precisely, is a precious lever of differentiation . It allows brands to get closer to the right audience, to be noticed, remembered, chosen and loved .
What is your approach to building a brand’s personality?
In general we start from the objectives Czech Republic Phone Number List of the brand. Then we analyze the brand personas: who they are, what they feel, what they fear, what they want to achieve, how they speak, how they address brands similar to ours and so on. Finally, we are looking for a point of contact that acts as a link between the world of the target audience and the objectives of the brand . For example, if a brand wants to convey refinement, prestige and luxury, because it wants to communicate to an audience that relies on this type of brand, it must adopt a personality that fits its objectives.
What is the Personalitov Model?
A consultancy and analysis model that Ethiopia Telegram Number I have created in these years of vertical activity on verbal identity. It is a canva that allows you to start from the company’s objective data (e.g. sector, customer type) to arrive at the distinctive personality and voice traits . Obviously, without an expert person it is not of much use because it is precisely a consultancy tool. But it is an excellent road map when compiled with care and dedication.
