Affiliate marketing is a marketing method that promotes products or services by collaborating with other businesses or individuals (i.e. affiliates).
Affiliate Marketing Cooperation Model
The most common cooperation models in affiliate marketing are CPS (cost per sale) and CPA (cost per action). In the CPS model, merchants kenya phone number library only pay affiliates when the product is actually sold; while in the CPA model, merchants pay when consumers complete an action (such as registration, download, etc.).
(2) Advantages of affiliate marketing
Affiliate marketing helps to expand merchants’ sales channels and increase product exposure. In addition, affiliate marketing can also bring high-quality traffic and improve conversion rates.
Interactive Advertising and Content Advertising
Interactive advertising what makes an app popular? and content advertising are forms of advertising whose main goal is to increase user engagement.
(1) Definition of interactive advertising and content advertising
Interactive ads usually refer to ads that contain user The most common cooperation models interactive elements (such as games, Q&A, etc.), with the goal of attracting users marketing list to actively participate. Content ads mainly refer to ads that contain valuable content (such as articles, tutorials, etc.), with the goal of attracting users’ attention by providing useful information.
(2) Strategies to increase user engagement
Strategies to increase user engagement include designing interesting, attractive interactive elements and providing authentic, valuable content. At the same time, it is also necessary to consider the user experience and avoid forcing users to interact unwillingly.
