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  • 5 YEARS OF LGPD: A journey of awareness

    The General Data Protection Law (LGPD) completed 5 years of publication this Monday, August 14th, and is one of the most technical laws in the world.

    To celebrate these 5 years of LGPD, we prepared a series of interviews with important figures in the privacy scene in Brazil.

    These interviews will discuss the history of the LGPD, from the challenges faced during its implementation to the significant advances achieved over the past five years. The outlook for the future of the legislation and data protection in general will also be discussed.
    Check out the interview with Reges Bronzatti below:

    How do you assess advances in privacy and data protection over the last five years?

    “Over the last five years, we have seen phone number library advances in Brazilian privacy and data protection: greater public awareness and consciousness on the topic, the emergence of specialized training and new technologies for managing privacy and controlling data subjects, even though persistent challenges, such as the use of artificial intelligence and neuromarketing, require continued attention and a need for broader regulation.”

    What have been the main impacts of the LGPD over the last five years since its implementation?

    “The LGPD had a series of distinguish between impulse buying and thoughtful buying impacts. Companies and organizations were to reevaluate and adjust their practices for collecting. Processing and storing personal data, resulting in a significant increase in awareness of the importance of privacy.

    It has driven a cultural shift towards data protection, leading to greater transparency in relationships with people (customers, employees and business partners) and an emphasis on obtaining informed consent from data subjects at various times not foreseen before their existence.

    The implementation of the law has also motivated many companies to invest in or expand cybersecurity measures, as data breaches can result in a major loss of reputation and damage to the organization’s own image.”

    What technological advances or emerging trends do you believe could significantly influence the implementation and ongoing compliance with the LGPD in the coming years?

    “In the coming years, advances such as b2c fax intelligence. Big data analysis, the Internet of Things and virtual reality may impact the continuity of how the LGPD has and by organizations. These technologies increase the collection and processing of personal data, requiring robust guarantees of protection and informed consent on several occasions.

  • The cost of advertising in VK is calculat

    The cost of advertising in VK is calculat phone number library on the auction principle. If you offer more, the ads will be shown more often.
    The cost of advertising in VK is calculat . For those who don’t want to get into it, there is automatic setup and optimization.
    To avoid using up your budget, you can set a daily limit.
    The more precise the targeting, the more efficiently the money will be spent: there will be no expenses on non-target impressions.

    You can set aside the first few days to test different formats

    The effectiveness of ads is monitor using statistics and UTM tags. Ineffective ones should be disabl.
    It is better to create the first campaign of a little-known brand with CPC payment, and switch to CPM once it becomes more popular.
    If prices rise, it means that advertising is working worse than competitors – there are fewer clicks.
    If you decide to use integration, look not only at the number of subscribers, but also at their activity. The indicators are available through the group statistics.
    You can set up advertising yourself or use the services of professionals. Ingate specialists will do everything to effectively use your advertising budget.

    * Belongs to the Meta company, which is recogniz as extremist and bann in the Russian Feration.

    Popular on the topic:

    In order to assess the impact if at 12 years old you need of reputation on the purchasing decision path, it is worth considering the main stages of this process and the concept of CDJ.

    The Consumer Decision Journey (CDJ) is a model that describes the path a potential buyer takes from recognizing a ne to actually purchasing a product or service. This model was develop by McKinsey & Company and has become one of the most widely us models in marketing.

    CDJ consists of the following stages:

    awareness of ne
    information search
    evaluation of alternatives
     making a purchase decision
    repeat buyer and distributor of information
    The stages of searching for information and evaluating alternatives are of particular importance, since at these stages the consumer collects information from various sources, such as the Internet, stores, friends and acquaintances, and also reads reviews from other users.

    After purchasing a product burkina faso business directory or service, a consumer may become a repeat buyer if their experience was positive. In this case, they may spread the word about the product or service, which may lead to increas sales.

    Below is a more detail model of how a user makes a purchasing decision:

    How a Company’s Reputation Affects a Purchase Decision – Image 1
    Starting from the stages of recognizing the ne and searching for information, the company’s reputation can already work to attract the client’s attention and increase his loyalty to the brand.