Tag: overseas data

  • You can try it out with a free account

    You can try it out with a free account. Let us know in the comments what pop-up ideas will work for your business this coming Black Friday and Cyber ​​Monday!A healthy email list is key to a successful email marketing campaign.

    You can try it out with a overseas data free account . Regularly cleaning your email list helps maintain high engagement, improves deliverability, and ensures that your efforts are not wast.

    Neglecting this task can lead to poor results and damage your sender reputation. Let’s look at five signs that it’s time to clean your email list.

    Clear Poptin Email List Sign

    1 # Decrease in open rate Open rates are a fundamental metric in email marketing, representing the percentage of email recipients who open a given email compar to the total number of emails deliver.

    For example, if 1,000 emails are sent and 150 recipients open them, the open rate is 15%. This metric is critical because it is the first indication that the content of your email has captur the attention of the recipient, primarily bas on the subject line, sender name, and pre-header text.

    The Importance of Open forgetting to track your performance Rates in Email Marketing Campaign Performance Metric: Open rate provides insight into the effectiveness of your email’s first impression.

    A high open rate suggests that recipients find your brand’s emails interesting and relevant enough to take the first step and open them.

    In contrast, a falling open rate signals problems. It could mean that the content of your email, the timing of your email, or even your audience’s preferences have chang, making your emails less compelling.

    Customer Engagement Indicator:

    Open rates provide insight into how well you maintain relationships with your subscribers. A healthy open rate shows that recipients are still engag with your content.

    On the other hand, declining open rates can indicate growing disinterest or dissatisfaction among your audience, signaling potential churn or that your subscriber list is outdat or irrelevant.

    Signals of an outdat or stale contact list: Declining open rates can also indicate that your email list has become stale.

    Some contacts may no longer belgium numbers use the email addresses they initially provid, while others may have lost interest in your content over time but not unsubscrib.

    As a result, emails are sent to people who are not active participants in your campaigns, which lowers your overall open rate.

  • 5 YEARS LGPD: A journey of awareness, with Denise Tavares

    Today we welcome guest Denise Tavares to continue the series of interviews celebrating 5 years of LGPD.

    Denise is a founding partner of the law firm Denise Tavares Advocacia & Consultoria. She is a lawyer working in the areas of Privacy and Personal Data Protection, Technology and New Digital Businesses.

    Check out the full interview with Denise Tavares:

    How do you assess advances in privacy and data protection over the last five years?

    I note that Brazil, in addition to the similarity of its legislation, is also following Europe’s lead in terms of progress on the subject. It began with the overseas data of professionals and the awareness of companies. This was followed by a more effective participation by the ANPD with the regulation of issues that were open in the LGPD. This year, with the start of the sanctioning and inspection processes, including the application of the first fine for non-compliance with the LGPD, companies have redoubled their attention to the subject and are seeking to adapt and maintain their privacy programs.

    What have been the main impacts of the LGPD in the last five years since its implementation?

    The LGPD has changed the way new reading contexts and forms of content operate. Currently, companies that have implemented a process to adapt to the LGPD have teams (committees or study groups) responsible for studying and supporting other areas in developing projects that assess the risks and impacts on privacy and data protection.

    The main issues that require companies’ attention so far are third-party management (suppliers), data subject request management and privacy incident management.

    What technological advances or emerging trends do you believe could significantly influence the implementation and ongoing compliance with the LGPD in the coming years?

    The use of artificial intelligence and b2c fax actions through profiling have a strong relationship with privacy and data protection, and the impact is often still unknown or difficult to assess. The massive consumption of personal information when done irregularly is a risk to the LGPD.

    From your perspective, what are the future expectations for the LGPD, considering possible changes, regulatory improvements and developments in the field of digital privacy?

    There is no technological advancement without respect for privacy and data protection. I believe that in the coming years we will have an increasingly active Authority and more aware data subjects. Companies that are not yet convinced of the relevance of the topic may have major problems. The ANPD’s actions have been extremely important for the Brazilian scenario and reinforce the commitment to privacy and data protection, in addition to bringing greater legal certainty. In addition, I hope to see the definition of topics that are still pending regulation, such as the definition of legal deadlines for serving data subjects and reporting incidents and the requirements for international data transfer.