We talk a lot about emotions? but more as levers to be stimulated to You so arouse attention and? above all? action and donation. Among those in the field? we are regularly reminded that:
We are not thinking machines that get emotional? but emotional You so machines that think. (Antonio Damasio? Descartes’ Error ? Adelphy 1994).
Still in the sector? for decades there have been conferences? meetings and debates in Italy and abroad on communicating “with the head? the heart or the gut”? on the effectiveness or otherwise of “strong” images to show a problem in order to solve it.
Well.
Let’s take a step back and get rid of the above-mentioned industry jargon? used only because I know I’m addressing industry insiders. I’m left with one question:
Dear potential or existing supporter
How do I make you feel with this fundraising oman phone number library campaign?
Let’s try to ask ourselves this question in front of a mailing? a DEM? press announcements? sponsored posts on social networks? direct response TV spots in the launch phase.
What is the answer? Here are some.
“You make me feel so omnipotent? that then we will understand better I can restore sight to a blind person!”
“ You make me believe that the African continent is a very poor little country that needs to be saved.”
You make fun of me in
The name of this or that saint? without having anything alb directory to do with religious institutions.”
Catastrophist? Maybe!
To conclude with a bit of optimism? there is some organization that before entering other people’s homes worries about how those who live there might feel . From the way it expresses itself? it shows that it is dealing with real people: Maria? Enrico? dad Giuseppe? grandma Rosanna? aunt Rita? Francesco? Lucia.