Sometimes, in our desire to be more visible, we tend to want to be present on a large number of platforms without really taking into account whether we are going to have the professional, economic or logistical capacity to be able to minimally manage them.
This means that, despite being able to do well in one or two places (the ones that suit us best), due to our ambition we end up not being anywhere.
Posting exactly the same thing at the same time on all social networks
Continuing with the previous point, if I do not brazil email list minimally personalize the language I use on each social network and my company does not worry about adapting to the characteristics and qualities of each one of them, we will not be in a position to obtain great results either.
Deja Vu, if you don’t know what this term means, look it up on Wikipedia… because this is what your followers will think when they see your social media profiles.
9) Not knowing the appropriate language for each social network or you know it but you don’t adapt to it
Keep in mind, as I said before, that each platform has its own characteristics and a specific audience, which is why its language is also special.
On Twitter you have to respect the 140 characters, it is said that the audience on Pinterest is made up of almost 70% women, on Google Plus creating your brand there are many men… and that Linkedin is for networking and professional contacts, etc.
So why not adapt your way of communicating to each of these characteristics?
You don’t study your competitors’ moves and strategies
Nowadays, there are many tools to analyze a given profile on a social network.
Likewise, at SEMrush we have a tool within our platform called “Social Media Tool” which can not only provide you with a global view of the virality and engagement of your profiles on Twitter, Facebook and Google Plus, but also on the profiles of your competitors.
In addition, these results obtained with Social Media Tool can be compared with each other, making it easier for us to detect what we need phone number spanish to improve and what our competition is doing wrong so as not to make the same mistakes.
Even though we talk a lot about studying competition, we should never forget that we are also studying “social” networks and, therefore, companies must also be social.
Don’t be afraid of your competition and interact with the other businesses you surround yourself with in your environment.