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Tag: lead generation strategies

Because of fear of your competition, you do not interact with other online companies

Sometimes, in our desire to be more visible, we tend to want to be present on a large number of platforms without really taking into account whether we are going to have the professional, economic or logistical capacity to be able to minimally manage them.

This means that, despite being able to do well in one or two places (the ones that suit us best), due to our ambition we end up not being anywhere.

Posting exactly the same thing at the same time on all social networks

Continuing with the previous point, if I do not brazil email list minimally personalize the language I use on each social network and my company does not worry about adapting to the characteristics and qualities of each one of them, we will not be in a position to obtain great results either.

Deja Vu, if you don’t know what this term means, look it up on Wikipedia… because this is what your followers will think when they see your social media profiles.

9) Not knowing the appropriate language for each social network or you know it but you don’t adapt to it

Keep in mind, as I said before, that each platform has its own characteristics and a specific audience, which is why its language is also special.

On Twitter you have to respect the 140 characters, it is said that the audience on Pinterest is made up of almost 70% women, on Google Plus creating your brand there are many men… and that Linkedin is for networking and professional contacts, etc.

So why not adapt your way of communicating to each of these characteristics?

You don’t study your competitors’ moves and strategies

Nowadays, there are many tools to analyze a given profile on a social network.

Likewise, at SEMrush we have a tool within our platform called “Social Media Tool” which can not only provide you with a global view of the virality and engagement of your profiles on Twitter, Facebook and Google Plus, but also on the profiles of your competitors.

In addition, these results obtained with Social Media Tool can be compared with each other, making it easier for us to detect what we need phone number spanish to improve and what our competition is doing wrong so as not to make the same mistakes.

Even though we talk a lot about studying competition, we should never forget that we are also studying “social” networks and, therefore, companies must also be social.

Don’t be afraid of your competition and interact with the other businesses you surround yourself with in your environment.

February 25, 2025
Wanting to be on all social networks

How handsome I am! How big my muscles are! I don’t think there is any other company on social media more beautiful than mine!

If you really think this I think you have a problem.

Social platforms have been designed and created as a means of interrelation between people, not as a form of constant self-promotion of your business and its products and services.

That is why, if we do not offer some differentiating point or an extra touch of quality to our audience, and I only talk about myself, I will most belgium email list likely end up being alone or tiring the majority.

Not responding to comments and forgetting that social media for businesses is also a two-way street

Related to the two previous points, if you don’t worry about listening to the needs of your audience you will be missing out on one of the main advantages of social networks for companies .

Likewise, another piece of advice that you should listen to and that we find on the Internet in many blogs dedicated to the topic of Social Media, is to take advantage of the two-way nature that this channel provides us to relate to our environment and build customer loyalty.

5) Over-posting

Keep in mind that you are not the presentation of your work Wanting to be only one on social media , there are hundreds of thousands of people posting continuously.

For this reason, a brand’s strategy should not consist of drowning its audience with content, but rather prioritizing quality.

This is a very common mistake, especially on platforms like Facebook.

Having changed their algorithms a couple of years ago, severely restricting the visibility of company pages, many have opted to increase the quantity of their posts rather than improve their quality.

Quantity is always important phone number spanish if it is not at odds with quality and we do not fall into excess.

6) Posting too little or too sporadically

We are talking about the antithesis of the previous point, to which little needs to be added.

If I post once or twice, disappear, and then come back to post again after a while, I’ll just drive people crazy.

February 25, 2025
10 Common Social Media Mistakes for Businesses

Most companies that want to be on social media rarely strategically consider all the needs that this new activity demands of them.

On many occasions, this lack of planning, or simply some carelessness and lack of attention, have also caused companies that were once doing very well to not achieve the expected results today.

So what is the problem that these companies have on social media?

To be truly honest and at the same time speak clearly about what they are doing wrong, I will have to admit that what I am going to tell you next is nothing new. In fact, it is a topic that has been talked about time and again but which continues to occur in many (too many) cases.

This is why, by repeating it over and over again, you may be able to ensure that Social Networks for companies do not end up being a waste of time for your business.

The most common mistakes a company makes on social media

Let’s now look at some of the most australia email list common social media mistakes that companies make on a daily basis.

1) Having incomplete and poorly optimized profiles

You wouldn’t show up to a client without clothes on, would you?

So why do you greet your potential

customers on social media with a bare

profile or company page?

It is impressive, and in some cases alarming,

the number of companies on social networks

that do not take care of or consider such a basic

and elementary point as having institutional

information and a complete BIO, as well as

a profile and cover photo in minimum conditions.

Despite the fact that there are countless videos, tutorials and

guides on the Internet related to the use video to enhance your portfolio topic, in which this advice is given as one of the most basic, it is often followed without paying 10 Common Social attention to it.

2) Not having a qualified person to manage them or a clear strategy

Another point that has been talked phone number spanish about ad nauseam is having a qualified person (preferably a professional) to take care of speaking on behalf of your business on the Internet.

So, if we do not take care of this point, we cannot expect that social networks for companies will be a place where we can find great benefits.

“Minimal” planning and “basic” knowledge

of these platforms or tools are also necessary

to avoid exposing our reputation too much throughout the process.

February 25, 2025