We look forward to seeing you at our course? which in this edition will be further refined both with laboratory activities and with the participation of authoritative testimonials from company representatives and fundraisers.
Facing uncertainty and knowing how to adapt to it? it is possible.
Here’s how
This change concerns several activities: continuous profiling ( progressive profiling as Greg Warner defines it ) is essential to gather information and understand who we are talking to? intercept new needs in an increasingly varied and broad panorama in kuwait phone number library the field of solidarity and giving.
Marketing automation can help us with this by activating touch points? encouraging relationships? even on a one-to-one level .
Today more than ever it is necessary to
Pay close attention to the theme of storytelling ? to the then we will understand better personalized content that we produce for our contacts. organizations? but also from daily events themselves. Just think right now how we are all on alert for the tragic situation in Ukraine.
It is crucial to write with empathy? immersed in the situation of the moment? to have passion and above all to be true. To be timely in organizing an event or a talk precisely to convey that proximity to which I have mentioned? useful to involve and excite our donors and not only.
Because we must always remember that each person is adb directory unique and we must not take “loyalty” to our cause for granted.
It is therefore important to dedicate time to keeping the donor’s consideration for our organization alive and ongoing? and all this without neglecting strategy and planning.
The donor journey must be defined but also flexible and dynamic? paying attention to new clusters that may emerge in our basket of potential donors.