No, I’m not playing tricks with the language. Translating the subtitle, what I want to say is that: Not only must we be different, but we must help our audience distinguish ourselves from other brands. We must become a familiar brand for them. What sets us apart is the benefit […]
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The marketing strategy based on differentiation is one of the basic concepts that we all know. When we define a strategy, one of our first objectives is to differentiate ourselves from the competition . Deep down we feel that our company is unique and we want the market to perceive […]
The crisis caused by COVID-19 is changing countless aspects of our lives. The most radical, and most obvious, change has been caused by confinements and movement limitations. Digitally, the coronavirus has changed our Internet usage habits (we buy more, consume more content , use more digital services,…), and as a […]
AWA Magnum’s the West African region, Ivory Coast in particular, is a veritable garden from the point of view of cocoa plantations. Some of the largest chocolate companies in the world obtain their cocoa beans there. However, in that region there is also growing green shoots an evil that should […]
Advertising is increasingly lavish in campaigns that promote inclusion and place communities usually ignored and ostracized in the spotlight. It is precisely in one of these communities that Samsung sets its sights in an inspiring campaign that gives voice to a group of indigenous Bolivian women, also known as “cholitas”, […]
Dabiz Muñoz, three Michelin star chef. Has created a banquet for HBO Max . On the occasion of the premiere of the acclaimed Game of Thrones prequel. The House of the Dragon . The chef celebrates the arrival of the Targaryens to Madrid with a wild menu. But fit for […]
Search for free, We all know that the Internet is full of photographs of different genres and qualities that. As is often the case with everything related to the Internet. Many believe that they are free of charge for anyone who downloads them. To a large extent. This use or […]
As you have seen in this video of Draw my Life YouTube was born in February 2005, by Steve Chen. Therefore, chad Hurley and Jawed Karim, three former PayPal employees. Who conceived it as a platform to host audiovisual content . Therefore, it is said that the idea arose from […]
What is customer, In other words, maintaining a user is cheaper than building loyalty. In addition, the ROI (return on investment) is more effective by. Retaining the client than by trying to convince them to stay with us. Increased interaction thanks to customer loyalty If the customer is satisfied. They […]
What is Facebook, Like this, countless other things that, as the platform itself modifies its algorithm. Adds different functionalities. The main objective is to be in contact with people who appreciate each other. Without having to call or see each other frequently. This social network is perfect, therefore, to stay […]
