We start measuring with a basic concept: organic traffic not only helps conversions that end up directly in it, but it also helps in assisting conversions that are later completed by other marketing channels Social Media, PPC, Email Marketing, etc.
Therefore, it is logical and normal to think that to measure the quality of SEO traffic, we should start with the multi-channel attribution model.
What are the steps to follow?
⇨ 1st We log in to Google Analytics and click on the section Conversions » Multi-channel funnel » Overview.
⇨ 2º We establish a period for the report, and we compare it with the previous period, always taking into account the actions that we Decrease in assisted have carried out and on what dates they were, both executed and distributed, and in what channels.
⇨ 3º The third step takes us to consider the hong kong email list value changes in assisted conversions from last click or direct conversions from organic search in the last month or period that we have selected.
From this report we can draw conclusions and observe how assisted conversion value and last click conversion value behave.
If there is a drop in the numbers, it means that the quality of organic traffic has decreased and that fewer and fewer users are converting through SEO as a sales channel.
Quality can decline in two ways, so each must be
understood separately, as Decrease in creative packaging ideas assisted each can lead to a new approach to strategy:
First, organic search is helping to drive fewer high-value conversions that will later be completed by other channels.
Understanding these last channels as reference, direct, PPC, etc.
This often results in a progressive phone number spanish decrease in assisted conversion value in organic search.
Second, organic search alone is completing fewer high-value direct conversions, leading to a decline in last clicks.
Don’t worry if it sounds strange and complex, it’s just a matter of getting the hang of it.