Tag: Digital Marketing services

  • 5 YEARS LGPD: A journey of awareness, with Denise Tavares

    Today we welcome guest Denise Tavares to continue the series of interviews celebrating 5 years of LGPD.

    Denise is a founding partner of the law firm Denise Tavares Advocacia & Consultoria. She is a lawyer working in the areas of Privacy and Personal Data Protection, Technology and New Digital Businesses.

    Check out the full interview with Denise Tavares:

    How do you assess advances in privacy and data protection over the last five years?

    I note that Brazil, in addition to the similarity of its legislation, is also following Europe’s lead in terms of progress on the subject. It began with the overseas data of professionals and the awareness of companies. This was followed by a more effective participation by the ANPD with the regulation of issues that were open in the LGPD. This year, with the start of the sanctioning and inspection processes, including the application of the first fine for non-compliance with the LGPD, companies have redoubled their attention to the subject and are seeking to adapt and maintain their privacy programs.

    What have been the main impacts of the LGPD in the last five years since its implementation?

    The LGPD has changed the way new reading contexts and forms of content operate. Currently, companies that have implemented a process to adapt to the LGPD have teams (committees or study groups) responsible for studying and supporting other areas in developing projects that assess the risks and impacts on privacy and data protection.

    The main issues that require companies’ attention so far are third-party management (suppliers), data subject request management and privacy incident management.

    What technological advances or emerging trends do you believe could significantly influence the implementation and ongoing compliance with the LGPD in the coming years?

    The use of artificial intelligence and b2c fax actions through profiling have a strong relationship with privacy and data protection, and the impact is often still unknown or difficult to assess. The massive consumption of personal information when done irregularly is a risk to the LGPD.

    From your perspective, what are the future expectations for the LGPD, considering possible changes, regulatory improvements and developments in the field of digital privacy?

    There is no technological advancement without respect for privacy and data protection. I believe that in the coming years we will have an increasingly active Authority and more aware data subjects. Companies that are not yet convinced of the relevance of the topic may have major problems. The ANPD’s actions have been extremely important for the Brazilian scenario and reinforce the commitment to privacy and data protection, in addition to bringing greater legal certainty. In addition, I hope to see the definition of topics that are still pending regulation, such as the definition of legal deadlines for serving data subjects and reporting incidents and the requirements for international data transfer.

  • The importance of Data Governance for business growth

    The importance of Data Governance for business growth stands out in the current scenario, where data is disseminated at exponential speed and challenges companies’ management capacity.

    In this information-driven era, organizations have acquired the ability to collect, store, and use data strategically, making it a crucial competitive differentiator. Furthermore, Data Governance, as a set of practices and policies, aims to ensure the quality, security, and efficiency in the management of these valuable resources. Paving the way for more informed decision-making and achieving new growth opportunities.

    What is Data Governance and why is it important?

    Data Governance aims to ensure efficient data management in an organization through a set of practices, policies, processes and strategies. This concept covers everything from data collection and storage to its use, sharing and disposal.

    Within a company, the Governance email data is responsible for collecting information, defining rules, legally validating the parties involved, determining who can or cannot use resources, and deliberating on how everyone should operate. In addition, Data Governance is responsible for migrating data when necessary, ensuring compliance with security requirements.

    Risks of not having a Data Governance program

    Without Data Governance, companies how to structure your content for voice search a series of risks, including:

    Missed opportunities: Data Governance helps identify opportunities for growth, innovation, and efficiency. Without it, a company may not be able to recognize and take advantage of these opportunities, failing to stand out in the market.

    Exposure to security risks: Without proper governance, a company may be vulnerable to security breaches such as data leaks, cyberattacks, and information theft. Ultimately, this can result in reputational damage and potential legal action.

    Discover the benefits of Data Governance for companies

    Companies that aim to achieve b2c fax advantages must consider Data Governance as an essential element. After all, the availability of information enables the creation of more precise and efficient business strategies. Which consequently enables them to stand out in the market.

  • 5 YEARS OF LGPD: A journey of awareness

    The General Data Protection Law (LGPD) completed 5 years of publication this Monday, August 14th, and is one of the most technical laws in the world.

    To celebrate these 5 years of LGPD, we prepared a series of interviews with important figures in the privacy scene in Brazil.

    These interviews will discuss the history of the LGPD, from the challenges faced during its implementation to the significant advances achieved over the past five years. The outlook for the future of the legislation and data protection in general will also be discussed.
    Check out the interview with Reges Bronzatti below:

    How do you assess advances in privacy and data protection over the last five years?

    “Over the last five years, we have seen phone number library advances in Brazilian privacy and data protection: greater public awareness and consciousness on the topic, the emergence of specialized training and new technologies for managing privacy and controlling data subjects, even though persistent challenges, such as the use of artificial intelligence and neuromarketing, require continued attention and a need for broader regulation.”

    What have been the main impacts of the LGPD over the last five years since its implementation?

    “The LGPD had a series of distinguish between impulse buying and thoughtful buying impacts. Companies and organizations were to reevaluate and adjust their practices for collecting. Processing and storing personal data, resulting in a significant increase in awareness of the importance of privacy.

    It has driven a cultural shift towards data protection, leading to greater transparency in relationships with people (customers, employees and business partners) and an emphasis on obtaining informed consent from data subjects at various times not foreseen before their existence.

    The implementation of the law has also motivated many companies to invest in or expand cybersecurity measures, as data breaches can result in a major loss of reputation and damage to the organization’s own image.”

    What technological advances or emerging trends do you believe could significantly influence the implementation and ongoing compliance with the LGPD in the coming years?

    “In the coming years, advances such as b2c fax intelligence. Big data analysis, the Internet of Things and virtual reality may impact the continuity of how the LGPD has and by organizations. These technologies increase the collection and processing of personal data, requiring robust guarantees of protection and informed consent on several occasions.

  • 5 YEARS LGPD: A journey of awareness, with Renato Opice Blum

    Renato is a founding partner and chairman of Opice Blum Advogados. He is the Governing Patron of the postgraduate course in Digital Law and Data Protection at EBRADI. President of the Permanent Legal Committee of EC Pinheiros, Director of the Technology Law Association, guest member of the Cybercrimes Group of the Council of Europe, member of the European Privacy Association-Think Tank, member of the Board of EuroPrivacy, and judge of the Inclusive Innovation Challenge at MIT. Renato is the author of the books “LGPD – Lei Geral de Proteção de Dados” (LGPD – General Data Protection Law), “Comments on the GDPR General Data Protection Regulation of the European Union”, “Direito Eletrônico – A Internet e os Tribunais” (Electronic Law – The Internet and the Courts), “Manual de Direito Eletrônico e Internet” (Electronic Law and the Internet Manual), among others.

    Check out the interview with Renato Opice Blum below:

    How do you assess advances in privacy and data protection over the last five years?

    Privacy and data protection are increasingly gaining an important place in national and international discussions. About six or seven years ago, there was no talk about the importance of protecting data in a virtual environment. Today, with every new telegram data or technological device that comes out, people have been alerted to question whether or not the application or device in question violates privacy and personal data. The Law has greatly helped spread this culture, but what we can see is that people are, in fact, concerned about protecting themselves. Perhaps not the majority, but a good portion of Internet users understand the relevance of their data, how powerful it can be – for both positive and harmful uses, and how important it is to ensure that it is kept to a minimum.

    What have been the main impacts of the LGPD in the last five years since its implementation?

    Companies realize, as stated in the previous item, that the culture of privacy and the protection of personal data is irreversible, while the choose the right attribution models of the Law and the creation of a National Authority to regulate the area are strong instruments for understanding its importance. The LGPD has promoted cultural changes in companies and, mainly, integration with several areas, such as labor, compliance and digital security, for example.

    What technological advances or emerging trends do you believe could significantly influence the implementation and ongoing compliance with the LGPD in the coming years?

    Technologies are variable, sudden and irreversible. Today it would be difficult not to mention programming languages ​​and b2c fax learning or, as they are commonly, “Artificial Intelligence”. In addition to technology, it is essential to raise awareness and educate society so that it can adapt to the LGPD.

    From your perspective, what are the future expectations for the LGPD, considering possible changes, regulatory improvements and developments in the field of digital privacy?

    The perspective is that the LGPD will increasingly solidify, through repeated administrative decisions by the ANPD and, when necessary, judicial decisions by the Courts and Superior Courts. The regulation already exists, so it is now necessary for the population to be aware and for there to be legal certainty in the rules.

  • 5 YEARS LGPD: A journey of awareness, with Alan Campos Thomaz

    Today’s guest in the series of interviews with big names in the privacy and data protection market is Alan Campos Thomaz.

    Alan is a partner at Campos Thomaz Advogados, has 15 years of experience in private practice, and has expertise in many areas that impact the technology sector, such as venture capital/technology M&A, regulation affecting the Internet, content moderation and social media, fintech, privacy and data protection, artificial intelligence, gaming, extended reality, blockchain, e-commerce and SaaS. Alan has assisted important clients in the technology, banking, healthcare and other sectors with litigation, transactions and regulatory matters.
    Check out the full interview below:

    How do you assess advances in privacy and data protection over the last five years?

    The privacy and personal data protection scenario around the world is increasingly developing, and the following advances have been whatsapp data in the last 5 years: (i) There has been an increase in the enactment, implementation and regulation of data protection laws around the world; (ii) Greater investment by companies in measures and projects to adapt to personal data protection laws; (iii) Public awareness of the value of their personal data.

    In other words, there has been a significant cultural shift towards privacy and data protection. Public awareness, coupled with the implementation of stricter regulations, has led to a more responsible and ethical approach to the collection and processing of personal data in global contexts. Companies are being encouraged to prioritize privacy as a core value and to adopt practices that respect the rights of individuals in an increasingly complex digital landscape.

    What have been the main impacts of the LGPD in the last five years since its implementation?

    Since the publication of the General take advantage of world events Protection Law (“LGPD”) on August 14, 2018, the topic of privacy and data protection has been gaining increasing prominence in the media. The word “LGPD” has certainly gained prominence in companies, and has been used in the daily lives of employees of a significant portion of private sector companies.

    What technological advances or emerging trends do you believe could significantly influence the implementation and ongoing compliance with the LGPD in the coming years?

    The trend for the coming years is the b2c fax  of processes and services through the use of technologies and applications in all areas, such as the use of IoT (Internet of Things) and artificial intelligence (AI) technologies. This may be a challenge for the implementation of LGPD in automated processes, given the large amount of personal data involved in the training and improvement of these technologies.

    From your perspective, what are the future expectations for the LGPD, considering possible changes, regulatory improvements and developments in the field of digital privacy?

    In the face of a dynamic scenario of technological evolution. Future expectations for improving the LGPD involve: (i) the interrelationship. Between the use of personal data and the regulation of artificial intelligence. Filling regulatory gaps that still persist in the LGPD. Such as the regulation on data subjects’ rights, international transfer and interpretation of legal bases. An increase in the number of sanctions applied by the ANPD in light of its supervisory and sanctioning activities. Greater emphasis on education and awareness of individuals and companies about privacy. The protection of personal data, through awareness campaigns that can out to inform citizens about their rights and to help organizations understand their obligations in relation to the LGPD.

  • 5 YEARS LGPD: A journey of awareness, with Tatiana Coutinho

    The fifth interview with big names in the privacy and data protection market is being held today, with guest Tatiana Coutinho, continuing the campaign to celebrate the 5th anniversary of LGPD.

    Tatiana is a lawyer specializing in Digital Law, Privacy, Personal Data Protection, Cybersecurity, Regulation and New Technologies at the Lima ≡ Feigelson Advogados law firm. She also works as an Internal Auditor of the Information Security Management System – SGSI ISO 27001:2013 and 27001:2019.

    As a Certified Data Protection Officer, Information Privacy Management and Privacy Engineer, Tatiana brings expertise and technical solutions to ensure data protection and privacy in digital environments.

    Check out Tatiana Coutinho’s full interview:

    How do you assess advances in privacy and data protection over the last five years?

    The relationship between the holder, controller and operator is much clearer now. Where the collection method, form of processing. Limits and mobile phone number data updated 2025 of disposal of personal data or need to be pre-defined and informed to the holder.

    With the General Data Protection Law (LGPD), data subjects have more control and information about the use of their data, providing security to the data subject and credibility to the services of controllers and operators.

    What have been the main impacts of the LGPD in the last five years since its implementation?

    The main impact is on the security of the processing of data subjects’ personal data, since the sale of databases in “parallel” markets implement amp on key pages becoming a very big threat to the security of data subjects. As a result, data was in security incidents not by the controllers.

    It is important to highlight the impact on transparency that the LGPD brings to the relationship between data subjects and those responsible for processing, as well as strengthening the digital security of children and adolescents.

    What technological advances or emerging trends do you believe could significantly influence the implementation and ongoing compliance with the LGPD in the coming years?

    The use of systems powered by artificial intelligence in the personal data processing process is the main technological advance that needs to be in b2c fax with the LGPD, so the National Data Protection Authority (ANPD) is following this trend. Open finance and DREX (digital real) also need to be in line with the LGPD, as they are technologies that process large-scale and high-volume databases.

    From your perspective, what are the future expectations for the LGPD, considering possible changes, regulatory improvements and developments in the field of digital privacy?

    In my view, the future of the LGPD will depend on its adaptability in regulating the emerging technology market, meeting demands that were unthinkable during its enactment. To this end, the ANPD’s actions will be essential to keep the LGPD up to date. It will also demonstrate its regulatory power through the application of sanctions. Which, because they are publicly, have a much greater impact than just the financial one.

  • 5 YEARS LGPD: A journey of awareness, with Henrique Fabretti 

    Continuing the LGPD 5-year campaign with a series of interviews with big names in the privacy and data protection market, we invited Henrique Fabretti.

    Henrique is a partner at Opice Blum Advogados Associados, a lawyer, professor and speaker in the area of ​​Privacy and Data Protection. He is a member of the publications advisory board of the International Association of Privacy Professionals (IAPP), where he also served as chair of Knowledge.net in the 2019-2020 biennium.

    Check out the full interview with Henrique Fabretti:

    How do you assess advances in privacy and data protection over the last five years?

    We have seen a clear evolution in db to data in Brazil, which includes the growth in maturity of organizations, data protection professionals in companies, awareness among executives, etc. There is still a long way to go, but the progress we have seen so far makes us very optimistic about the future of this topic in our country.

    What have been the main impacts of the LGPD over the last five years since its implementation?

    To focus on just two points, data governance and ethics and information security. Until then, the first point was almost nonexistent. There optimize visuals for search and conversions almost no organizations that focused on defining roles and responsibilities, risk assessment, internal policies, etc., regarding the use of data (personal or otherwise) internally. Today, it is a topic that is part of discussions, from the operational end, back office, to executives. Information security was another area that seems to have gained additional momentum with the LGPD. Of course, it has always been an extremely important and strategic topic for companies. However, when discussing the obligation of personal data security as a regulatory necessity, as well as the obligation to report incidents (on certain occasions) to the ANPD, it helped to boost investments in the area.

    What technological advances or emerging trends do you believe could significantly influence the implementation and ongoing compliance with the LGPD in the coming years?

    There is a clear trend towards PETs (Privacy Enhancing Technologies) as the main element for extracting more value from personal data, without b2c fax compliance with data protection regulations. The topic is still new worldwide and, in Brazil, it is incipient, but it is certainly a medium and long-term trend.

    From your perspective, what are the future expectations for the LGPD, considering possible changes, regulatory improvements and developments in the field of digital privacy?

    I do not foresee any significant changes to the text of the law in the near future. However, we have a series of issues that will be brought to light by the ANPD regulatory process, such as the role of the person in charge and governance programs and good sector practices (art. 50, of the LGPD) and enforcement actions , to name just a few examples, which should bring significant impacts to companies’ privacy programs and require rapid adaptation by the market.