Tag: beginners guide

Optimize visuals for search Visuals represent a potential source of traffic and revenue: image searches account for 21.8% of website searches. This number is likely to increase as visual search technologies continue to develop. To take advantage of this and improve your conversion rate, it’s essential that your images are well optimized:

Use JPEG image files, as they  Optimize visuals for search combine good quality and small file size

1. Offer unique images instead of standard stock photos to rank higher on SERPs.
2. Include your target keywords in the file name and description.
3. Include image sitemaps on your site so Google can receive information about the images you have uploaded.
4. Add product images to your product pages’ structured data b2b email list with schema.org markup so they appear on SERPs in response to matching searches.
5.  Use alt tags for every image. Even among the top e-commerce sites, 15% of them lack alt tags.

Also consider video, which is one of the most effective visual content formats for digital marketing. Don’t hesitate to integrate videos into your product pages and distribute them on social media to attract more traffic and generate more conversions.

 

Video is clearly underutilized by e-retailers yet

For example, by creating a tutorial video featuring one of their products, e-retailers can both attract future buyers looking for a solution to their problem, but also build customer loyalty by offering them free content. This video will attract traffic if at 12 years old you need from YouTube and Google (which displays them in its results) and can be promoted via the site’s newsletter to introduce the product in question to those who have not yet purchased it. The merchant can also take the opportunity to send it as a “bonus” to buyers of the product in question. It’s a simple and free way to show that they take care of their customers even after the purchase.

Images should also be taken very seriously by e-retailers

Not only do they allow you to visualize the product, but they also bring in significant traffic from Google Images and can also be used on social networks like Pinterest or Instagram. As an e-retailer, you must therefore focus heavily on your photos and you fax marketing can’t just rely on a single visual per product. Show it from all angles and don’t hesitate to add additional images within your description. Google and your visitors will appreciate it.

I advise you to pay attention to the quality. Of your content for each target country. Several studies highlight the negative impact. Of typos on trust, conversion rates. And the average basket size of e-commerce sites. In a long-term approach, i would favor a gradual opening. I would open one language. At a time, ensuring my site complies with local. Legislation, the quality of my content, the. Reliability. Of my logistics partner, and my customer service.

 Implement AMP on key Our research clearly showed that mobile traffic dominates e-commerce overall, regardless of its sectors or the countries from which the searches originate. When we examined 13 popular e-commerce categories, we saw that mobile beat desktop by approximately 46% of total traffic. This trend is more pronounced in certain areas. The food sector, for example, receives exceptional amounts of mobile traffic, which makes sense, as users on the go must very often search for “restaurants near me.”

However, this does not mean that desktop traffic has lost all relevance: the book sector still receives 40.3% of desktop traffic, and for music this figure rises to 37.3%, which is far from negligible.

 

 

Using the  SEMrush Site Implement AMP on key Audit tool 

we were able to analyze how e-commerce sites fax lists optimize their sites for mobile users. Here are the five most common issues we identified:

4xx error codes, which prevent users from using the site properly or accessing it easily.

Slow page loading times, which discourage users and harm SEO.

Issues with mixed content, which negatively affects the user experience and decreases the trust your site can inspire.

Missing or empty title tags, which prevent Google from correctly identifying the content.

Redirect chains and loops, which prevent users

AMPs are essential for helping web pages load faster on mobile devices, significantly improving the user experience. Faster loading times increase the likelihood that users will stay on your site, explore your products, and then proceed to an order.

AMP isn’t necessarily the ideal choice for every site, especially those that rely on dynamic pages, but the majority of e-commerce sites should social media remains the key to increasing consider implementing it.

 

I am not convinced, at the time of writing, of the need to push for an AMP implementation in an e-commerce. Moreover, in all the e-commerce projects I work on, I have never indicated this as a future priority. AMP is / has been an attempt to impose a new standard in a structured and directive manner. With this in mind, I am still wary and I prefer to indicate that we must wait while remaining attentive to developments.

From experience, things can move very quickly

AMP one day. Staying alert is the advice I can give: the evolution of AMP means that AMP and e-commerce are technically possible with far fewer fax marketing obstacles than before. The possible gains in speed and therefore potentially in conversion and even traffic are two significant aspects that deserve attention. This is why we must remain alert on this subject. More than that? We’ll see tomorrow.

 

Take advantage of world E-commerce businesses can take advantage of the incredible opportunity presented by major global events, where users spend more money and invest more in products than they usually do.

To further illustrate the influence these events have on online activity, consider the 2014 FIFA World Cup. During the event, host country Brazil saw a  27% increase in e-commerce sales , boosting the Brazilian economy by $16.6 billion. Even more impressive, Germany saw a 75% increase in e-commerce activity in the days following its victory.

So why not take advantage Take advantage of world of international events?

Here are some techniques you can use to gain more conversions:

1. Targeted paid ad campaigns will help you significantly expand your presence, leading to more conversions. Be sure to include common keywords and terms used at events, and display relevant products that sell well.
2. Offer fast, free delivery; this will help you stay competitive and may increase last-minute orders.
3. Show visitors additional items they industry email list might like. This method increases the likelihood that they will purchase more than one item.
4. Create promotional packages to increase purchase value. Offer personalized deals, such as printing the customer’s name on their item for free if they order a complete kit.
5. Create a sense of urgency to drive more sales. Urgent situations create the impression of a bargain, which leads to impulse buying. Set countdown timers and set indicators to indicate scarcity or the threat of stockouts.

As a bonus, here is Benoit Fleury’s opinion on e-commerce purchasing habits in France:

 

 

 

E-commerce has become a common purchasing habit in France over the past few years. More and more of us are shopping online, and more and more frequently.

Among the most common purchasing habits in France we find:

Purchasing foreign products. This is obviously one of the many advantages of e-commerce; you can buy online from stores all over the world. The French buy a lot from abroad, mainly for price reasons.

Ready-to-wear purchases. The French love to buy meta imagines virtual homes clothes online; not being able to try on products was a deterrent for many consumers just a few years ago. But today, with return policies implemented on e-commerce sites and the emergence of e-commerce as a purchasing habit, the French are no longer afraid to order clothes online, even if it means returning them to e-retailers when they don’t fit.

— Benoit Fleury

Conclusion

Keeping your sites, SEO, and PPC strategies up to date is incredibly important. We hope the insights we’ve gathered and the insights we’ve gained will fax marketing be helpful in growing and improving your online presence in 2019. To learn more about SEMrush’s ecommerce solutions, visit this page , and for more valuable tips on growing your ecommerce business, download our free ebook, ” 11 Growth Tactics for Your Ecommerce Business .”

Choose the right attribution If you opt for a chat and you have too much volume, you can either provide an FAQ that will be used in 80% of cases (this is the case on ConseilsMarketing.com), or set up a chatbot with escalation to an advisor.

The customer’s Choose the right attribution purchasing process

Is often more complex than simply seeing an ad, going to the website, and placing an order. They may need to interact with multiple ads, check the website multiple times, and perhaps sign up for a newsletter first. Therefore, it’s essential to make the right decision when selecting an attribution model. This will allow you to assess which touchpoints are truly helping you achieve conversions.

The so-called “last-click” attribution model is widely used, but it often proves unreliable. Many other touchpoints affect conversion before this and job function email database are not taken into account.

 

 

 

The best option, sought by more and more advertisers

Is a data-driven attribution model. It distributes conversions among the campaigns that participated in the funnel. DDA requires at least 600 conversions over a 30-day period to be eligible, which disqualifies most advertisers.

Linear and position-based models are more data-driven than last-click, easier for smaller advertisers to access, and can provide a clear picture of the entire conversion process. Linear attribution distributes conversion equally across all clicks in the customer journey, while the position-based model uses 40% of the conversion between the first and last clicks, with the remaining 20% ​​distributed across other clicks in the funnel.

These models are still limited compared to DDA, as the latter creates a custom model specifically for your account by dividing each individual fundraisers work to acquire conversion. Ultimately, the most important element when selecting an attribution model is to choose a model that your client fully understands and one that gives a complete and consistent picture of your performance for the types of campaigns you run.

— Elliot Kemp

If you want to determine as accurately as possible which marketing efforts and PPC campaigns are working best for you:

Choose a linear or position-based model to account for different touchpoints

1. If possible, use the Data-Driven Attribution model for your Google Ads. It’s more fluid and segments the value of each conversion individually for different interactions. Google claims that DDA can improve conversion value by up to 15%.
2. When deciding which attribution model to fax marketing choose, review your current analytics setup. For example, if “last click” is selected by default, check your traffic sources. If only search traffic is driving conversions while you’re seeing a significant number of clicks on Google Ads, it’s worth reconsidering your attribution model.

 

Distinguish between impulse Attracting customers who are planning their purchases means providing a variety of in-depth information on the site, displaying reviews, and, if possible, building a relationship. Impulse buying, on the other hand, is far more emotional than logical. To attract impulse buyers, consider the following emotional triggers:

 

 

The most popular emotional Distinguish between impulse trigger is the free shipping offer

which appeals to all users because it lowers costs and encourages them to make a decision faster. “Official website” and “Buy now” highlight the importance of building trust with the customer as well as instilling a sense of urgency.

 

Impulsive shoppers have a different mindset than those who make a planned purchase. Ads that appeal to one may not work for others.

Consumers making planned purchases

are at the bottom of the decision funnel (ready to take action and buy). These people know what they want and therefore respond better to ads that clearly reflect the product. Due to their high purchase intent, these users can be more effectively targeted by search engine ads. Display ads placed on relevant websites can also perform well.

Impulse purchases, on the other hand, reflect the minds of consumers who don’t know what they want. These users can easily be persuaded to buy something they might not have wanted. They are often at the top of the decision funnel (they are beginning to discover or show interest in a product). Ads that will generate curiosity and then turn that interest into desire are essential to encourage them to act and purchase. These consumers are more numerous and c level executive list represent less expensive traffic to generate. They can be targeted with display ads or social media advertising based on their profile (demographics) and interests.

— Joel Bondorowsky

To effectively attract both types of customers:

1. Use emotional triggers like “free shipping” to create a sense of urgency. This can work for impulse buyers, but also for those who have researched your product before and waited for the right opportunity to buy it.
2. Post your offers as early as possible. Many you so underestimate my intelligence that stores shared their Black Friday discounts in early November, allowing potential customers to assess in advance which offer would suit them best and decide where to place their order.
3. Remember that even impulse buyers often do some preliminary research. They might buy a PS4 on a whim on Black Friday, but they might also quickly research who’s offering the best deal. Providing more transparent information will help you convince your customers.

Providing consistent and tailored offers is very fax marketing important, but to maximize your sales, support the customer throughout their purchasing journey (especially if it is a considered purchase):

 

 

 

To retain a user, you must do the same as in a physical store: don’t let a visitor leave without saying anything. You must therefore engage in conversation to begin the act of purchasing. This can be done via a chat, a pop-up, etc., which opens automatically after X seconds.

SEO Web Writing 2019 SEO writing is essential for a website’s SEO and also for user experience. In 2019, mobile writing will become even more important, given that the global mobile user base has reached 50%. The second trend associated with it is voice search. This trend is also set to grow with the increasing number of connected devices.

These two trends bring new reading contexts that are more local and linked to the immediate. This requires special writing techniques, such as the inverted pyramid, which provides the essential information at the beginning of an article, or featured snippets (position zero), which answer specific questions asked by Internet users.

We are going to study two main elements: mobile search and voice search.

 

Writing for mobile

The advent of Mobile First

Some figures

Since last year, mobile traffic has surpassed desktop traffic worldwide. In France, it remains ahead, but mobile traffic accounts for 34% of the total and is growing strongly, up 49% compared to 2017 (source: BDM ).

Internet traffic distribution by device

Mobile usage is therefore the number 1 trend in country email list digital marketing in 2019. 

The inverted pyramid

Forget what you learned in high school! The famous introduction-body-conclusion triptych. Provide all the key information in the introduction. In fact, a study by the Nielsen Norman Group showed that 81% of Internet users read the first paragraph while only 32% read the fourth, hence the idea of ​​the inverted pyramid.

The consequences are as follows: The most important part of your text should be in the lead. The beginnings of paragraphs determine their readability. And even the first twelve characters are a real eye-catcher.

Keywords should therefore be pushed to the top a test full of unknowns of titles and paragraphs. The further down the pyramid you go, the less important the information is, as seen in this diagram:

The beginning of the year is an excellent time to assess market trends, digital marketing best practices, and their influence on user behavior.

To help you develop a powerful strategy, SEMrush gathered and analyzed data from over 8,000 e-commerce sites. We also interviewed 10 SEO and online marketing experts to uncover the most powerful tactics that will help you grow your e-commerce business in 2019.

Summary :

 

1. Prioritize mobile traffic

We’ve officially reached the point where mobile fax marketing traffic far outweighs desktop traffic. Your site needs to be properly indexed and formatted to compete on SERPs . Opt for a mobile-responsive site to give visitors the full experience they would get on desktop.

 

Coping with new demands

How to structure your The formulation of voice requests is done around 3 search intentions:

• Instruction , to do something (eg: How to cook a truffade?)
• Direction , in order to get to a specific address (e.g.: How to get to Place de Jaude in Clermont-Ferrand?)
• Information about an event, a place, a person, a company or a product (e.g.: When does the Christmas market open?)

A new way of How to structure your writing

Long-tail queries are favored because these buy bulk sms service questions are phrased as if they were a conversation. Google will then search for the pages that best answer them. Therefore, it’s important to write specific pages, such as FAQs (frequently asked questions), to answer these questions as precisely as possible. To do this, you’ll need to carefully design the personas likely to ask them.

Most of these questions will be local. You’ll want to highlight location-related information (opening hours, address, price, customer reviews). Don’t hesitate to include interrogative sentences with geolocalized keywords in your content. Also, use the main question in the meta title and other questions in the header tags.

Objective: zero position

Featured snippets

When an Internet user asks a question, Google often displays a featured snippet that contains: a block including a summary of the answer, an excerpt from a web page, a link to this page, its title and its URL.

This result, pushed to the top of the page, is highlighted graphically with an image like here:

 

Featured Snippet

 

They are linked to “related questions” which volunteers: simplifying the opt-in experience address similar themes.

The advantages of the zero position

A featured snippet is a testament to your site’s authority, leading to a 100% to 500% increase in organic traffic and a 2% to 8% increase in click-through rate (CTR), according to Search Engine Land and HubSpot.

On mobile, it’s the only result that appears without fax marketing having to scroll, and during a voice search, it’s even the only one to be read! In 70% of cases, URLs put in featured snippets are not in the first position on Google, which can be a great opportunity to be highlighted for a site that has less performing positions.

Finally, for SEO, position zero is a real asset in the face of the ris.

New reading contexts and forms The type of search is not the same from a desktop or a mobile. This leads to priorities in terms of content. It is possible to create style sheets to respond to this with content that appears on desktop only and another on mobile, or a presentation order of the content that changes according to the type of device. Hence the appearance of new web and SEO rules in order to write well on the web as this SEO guide explains to us with its  complete article on web writing .

New reading contexts: here and now

People use their smartphones in all situations of daily life, for short or long periods of time. 46% of Google searches have a local intent, and more telegram data than three-quarters of these actions lead to a concrete action, such as a call. Mobile thus responds to the urgency symbolized by the explosion of voice search.

Voice search

Some figures and explanations

Strong growth in its use

Voice search is exploding. Here are some figures from Bright Local  that prove it:

• 58% of consumers have used a voice interface changing scenarios, more skills needed to find information about a local business in one year.
• 72% of smart speaker owners have integrated their devices into their daily routine.
• 400 million devices have Google Assistant installed.
• 39% of Millennials will use a voice interface by 2019.
• 30% of digital searches will be done without using a screen by 2020.

The causes

This explosion is primarily due to advances in fax marketing machine learning, which involves computers learning through artificial intelligence that analyzes statistical data. This allows them to better understand natural language.

Tools have been perfected since the arrival of Siri in 2011, followed by Cortana for Microsoft and OK Google. Now, many connected objects use voice search: speakers (e.g., Amazon Echo or Google Home), smart watches, smart TVs, etc.

 

The Mobile First Index

Different content between mobile Google validated this this year with the Mobile First approach by deciding to index the mobile version of a site first and no longer the desktop version. This means that its main index is that of its mobile robot. Mobile becomes the standard version. Hence the need to think mobile first when it comes to site creation. But rest assured, the mobile version adapts more easily to the desktop version than the other way around!

Adapting writing to Different content between mobile mobile

Regarding size, most screens are 360×640 pixels in special lead portrait mode, which leaves less room for words. The homepage of a media site is 35 words long, while an e-commerce site has an average of 20 words.

The imperatives in content writing are:

• Short title of three lines maximum;
• Paragraph less than a screen, otherwise it is heavy to read;
• Spacious line spacing and font.

Test this using the developer emulator mode of Google Chrome and Mozilla Firefox or sites like responsinator.com or quirktools.com  which give more elements to see.

As for ergonomics, the finger is less precise with a click area of ​​1cm x 1cm. It is therefore important to avoid placing links too close to each other. The social media remains the key to increasing same goes for reading links; group them together at the end of the article unless the line spacing is wide, like on Wikipedia. Touch scrolling can cause you to inadvertently click on a link. Ending the column layout will prevent problems when switching from desktop to mobile.

How to write for mobile?

The length of the pages

Mobile offers possibilities that are not accessible or work poorly on desktop: scrolling content horizontally, content carousels (a principle that fax marketing allows you to display large-format subjects that “rotate” alternately, one after the other) or “swiping” which gives the impression of leafing through a newspaper.

Short, structured pages are more likely to appear in response to voice queries sent to OK GOOGLE (we’ll discuss this below). So, don’t hesitate to structure your pages with numbered lists or subheadings. This will help you rank in search results on both desktop and mobile devices. If ergonomics are respected, page length won’t be a problem.

 

 

 

Avoid the most common A social media posting calendar is an essential tool for most social media marketers. It highlights all of your company’s key dates, helps you stay organized and consistent, optimizes teamwork, and much more. These are just a few of the reasons why planning a social media posting calendar is an essential step for most marketers.

However, planning a publishing schedule inevitably involves establishing a routine that can easily cause you to lose sight of your strategic goals.

This article highlights some of the most common mistakes when planning a social media posting schedule and explains how SEMrush’s tools can help you avoid them.

Mistake #1: Not focusing on efficiency

The multitude of small daily tasks often makes it difficult to focus on a social media strategy. When you arrive at work, you’re constantly jumping from one task to the next, such as responding to social media comments, updating a posting schedule, checking news feeds, posting tweets, and so on. As a result, by the end of the day, you’re exhausted and have no mental energy left to focus on developing your strategy.

If you don’t optimize your daily tasks, you’ll never have time to focus on the essential elements that truly benefit your business.

SEMrush has created several solutions that will help you automate your daily tasks, freeing up time for planning a strategy.

Automation of scheduling and publishing tasks

SEMrush’s publishing tool simplifies your phone number library scheduling and publishing tasks in many ways.

It lets you schedule content for your Facebook, Twitter, and LinkedIn profiles from one tab, create a custom posting schedule, and set your personal posting goals.

Posting to multiple accounts simultaneously

With this tool, you can create content, schedule it, and publish it to Facebook (business pages), LinkedIn, Instagram (scheduling only), Twitter, and Pinterest without leaving the SEMrush interface. Link all the social media accounts you want to publish content to and display them all above your publishing wizard:

Automatic image search

If you enter the post URL, the tool automatically meta imagines virtual homes extracts the images from it. Select the ones you want to add to your post by clicking on them. You can then view the preview window to see how the post will appear on each social network you want to publish on:

 

Automatic URL Shortener

The link you insert in the publishing wizard is automatically shortened using a built-in Bitly URL shortener. However, you can cancel this process by clicking the “Unshorten” button.

 

Automatic UTM Generator

You can add UTM parameters to your links, such as a fax marketing campaign name, campaign medium, and campaign source. You can also set the source value manually.

 

 

 

Forgetting to track your performance Occasion-related marketing, however, goes far beyond holiday promotions. There are many events you can leverage to make your customers more receptive to your marketing campaigns, from a holiday to a video game release.

Long-term  Forgetting to track your performance vision

For example, as the new season of Game of Thrones approached, SEMrush added the Dothraki language to its main keyword research tool’s database. The ability to search for Dothraki words generated a significant amount of social media engagement, forcing us to adjust our calendar to accommodate all the PR activities stemming from the event.

The August 2017 solar eclipse is another example of a promotion we hadn’t planned. Instead of the letter “O” in the tool’s name, we drew a small sun hidden by the moon.

 

To promote this one-time campaign, we had to lighten our social media marketing calendar. This underscores the value of setting aside a slot each day in your posting calendar for unexpected promotions. To manage this type of situation, you can always have an empty slot in your personal posting schedule.

All your drafts (including expired ones) then appear in a list:

And even if you run out of space in your whatsapp number list schedule, you can easily reorganize your posts using the drag-and-drop functionality of the publishing calendar:

 

That way, when the next big event rolls around, you’ll already have everything planned out in your drafts! And if it doesn’t, you can easily adjust your posts without disrupting your schedule.

 

Posting for the sake of posting doesn’t do any good. You should always track your posts and determine which ones are successful, so you can adjust your content strategy accordingly.

For example, start with the Published tab of Social Media Poster  : it allows you to view the list of your publications, identify those that have generated the most interactions and reschedule them.

Use Social Media Tracker to analyze your social media strategy and posting trends. This tool helps you compare your social media performance to your competitors and analyze your profiles in more detail.

After entering your company name, the tool individual fundraisers work to acquire automatically suggests all the profiles you should follow. Make sure these profiles are correct.

The Overview report gives you an overview

The audience size, activity, and engagement on each of your social networks over the selected period:

 

Under each social media tab, you can navigate fax marketing between the Posts, Audience, Activity, Engagement, and Hashtags sections to analyze trends in your posts:

 

Take particular note of spikes in interactions, and click on them to see what triggered them.

 

Leaving out occasion-related marketing campaigns The monthly calendar view allows you to see your planned posts for the coming month. Remember, the more you plan ahead, the more strategic insight you gain into your social media activities.

Mistake #2: Sharing Leaving out occasion-related marketing campaigns only your content

It’s always important to maintain a good balance between product-related and third-party content in your posts. Define the ratio (70/30 or 50/50, for example) based on the community you’re targeting: the more diverse it is, the more third-party content is recommended.

So you can start by analyzing your subscribers’ preferences and interests.

Analyze your subscribers’ interests

It’s in your best interest to know that your phone number list competitors are targeting the same audience as you. This allows you to see what has and hasn’t worked for them and use that information to shape your own strategy.

Leaving out occasion-related marketing campaigns Social Media Tracker helps you identify the best-performing content from your competitors and your own publications, allowing you to understand the preferences of your target audience:

Once you’ve determined what type of content your audience is looking for, you can use Social Media Poster’s Content Ideas feature. This will help you spot interesting articles in your favorite RSS feeds and share them with your audience:

Marketing based on a specific occasion

event is one of the simplest and least expensive you so underestimate my intelligence that ways to interact with your users and increase their awareness of your product. Don’t underestimate its importance!

However, these opportunities tend to arrive much faster than expected, depriving you of the time needed to prepare a large-scale marketing campaign. You suddenly realize that Halloween is only a week away, and it’s too late to promote your product.

Create drafts and finalize them later

This is precisely where the ability to create draft fax marketing posts comes in handy. SEMrush’s Poster tool lets you create drafts for articles and promotions you have in mind, and set a reminder to receive a notification when you think you need to revisit them.