How to increase CTR of a site in search: In different niches, the distribution of CTR between search positions may be different, as indicat bystudy. The dominance of 1 result in the search results is especially evident for the accurate mobile phone number list topics “Tourism” and “Real Estate”.
How to increase CTR of a site in search: The first position collects most of the clicks.
Colleagues in the market have already conduct research into the niche and conclud thatbrand queries have the highest CTRs,on which we have limit influence in promotion practice.
However, we mainly deal with non-brand queries, and we ne to work with them when promoting. Our goal is to attract traffic for such queries.
For commercial and informational queries, we can increase CTR in Yandex and Google search engines only by improving snippets.
How to create the best snippets in a niche?
For sites that rank near the top or are already inside the top 10, you can implement a set of features to improve CTR and advance within the top 10.
Many features are implement using templates and can be implement on pages of all types.
It is recommend to leaving out occasion-related marketing campaigns use the following chips:
SEO titles using numbers, synonyms and emoji symbols.
Meta-Description – they ne to be given special attention: clickability, calls to action, make them similar to descriptions of ideas from contextual advertising.
Micro-markup for all pages of the site (JSON-LD, Schema.org or OG.me format).
Adding photos, template optimization of Alt tags.
Adding a site to Yandex Directory
Optimization of breadcrumbs (the addition of emoji symbols also works), which affect the formation of quick link texts in Yandex.
Full optimization of content mobile list on site pages. Text content with keywords can be actively us in snippets. In Google, such sites with texts can even get to the zero position of the issue (position 0). Previously, such snippets were display only for certain queries relat to price. Now they can often be seen for other queries.
How to increase CTR of a site in search: techniques and tricks – image 5
Additional blocks – questions and answers, prices, tables, blocks of advantages also work to increase CTR (and also increase the value of the site in the eyes of search engines).