Few Consumers Make a Purchase Decision Based on One Page Visit. Which is Why Arousing Interest and Encouraging Them. To Return to the Site is Important. Remarketing is an Effective Way to Encourage. A Purchase Decision. For Example in Situations Where the Customer Has. Added Products to the Shopping Cart.but Left the Order Unfinished.
Remarketing benefits and advertising channels
In remarketing, popular advertising methods are Facebook advertising and display or banner ads. For example, on sites belonging to Google’s Display network, YouTube videos and mobile applications. Advertisements in the display network are made via Google Ads.
The advantages of remarketing are the possibility of precise targeting and visual advertisements. Display ads can be targeted precisely to those who have visiting pages or, for example, according to the duration of the session. Ads can be image or video ads, Gmail ads or responsive ads, in which case Google optimizes the ads based on the image and text materials entered by users.
You May Have Come Across Situations Where. You Have Been Browsing a Product in an Online Store and After. A While You Have Been Shown Ads for Greece Phone Number List the Same Product. While on Another Site. With the Help of Dynamic Remarketing. It is Possible to Show Ads for Individual Products.
Initiating remarketing
To start remarketing, the site must have a remarketging tag installed or, alternatively, the Google Analytics tracking code, and remarketing enabled Phone Number IR in the Analytics settings. More information on installing remarketing found Own remarketing audience lists are create for advertising campaigns.
