Optimize visuals for search Visuals represent a potential source of traffic and revenue: image searches account for 21.8% of website searches. This number is likely to increase as visual search technologies continue to develop. To take advantage of this and improve your conversion rate, it’s essential that your images are well optimized:
Use JPEG image files, as they Optimize visuals for search combine good quality and small file size
- Offer unique images instead of standard stock photos to rank higher on SERPs.
- Include your target keywords in the file name and description.
- Include image sitemaps on your site so Google can receive information about the images you have uploaded.
- Add product images to your product pages’ structured data b2b email list with schema.org markup so they appear on SERPs in response to matching searches.
- Use alt tags for every image. Even among the top e-commerce sites, 15% of them lack alt tags.
Also consider video, which is one of the most effective visual content formats for digital marketing. Don’t hesitate to integrate videos into your product pages and distribute them on social media to attract more traffic and generate more conversions.
Video is clearly underutilized by e-retailers yet
For example, by creating a tutorial video featuring one of their products, e-retailers can both attract future buyers looking for a solution to their problem, but also build customer loyalty by offering them free content. This video will attract traffic if at 12 years old you need from YouTube and Google (which displays them in its results) and can be promoted via the site’s newsletter to introduce the product in question to those who have not yet purchased it. The merchant can also take the opportunity to send it as a “bonus” to buyers of the product in question. It’s a simple and free way to show that they take care of their customers even after the purchase.
Images should also be taken very seriously by e-retailers
Not only do they allow you to visualize the product, but they also bring in significant traffic from Google Images and can also be used on social networks like Pinterest or Instagram. As an e-retailer, you must therefore focus heavily on your photos and you fax marketing can’t just rely on a single visual per product. Show it from all angles and don’t hesitate to add additional images within your description. Google and your visitors will appreciate it.
I advise you to pay attention to the quality. Of your content for each target country. Several studies highlight the negative impact. Of typos on trust, conversion rates. And the average basket size of e-commerce sites. In a long-term approach, i would favor a gradual opening. I would open one language. At a time, ensuring my site complies with local. Legislation, the quality of my content, the. Reliability. Of my logistics partner, and my customer service.
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