You might have heard the term opt-in email marketing, but what is it exactly? And how does it work?
Also called permission marketing, b2b email list which serves as more of an umbrella term, opt-in email marketing is one of the most powerful tools at your disposal. This is an important marketing plan especially since 68% of customers are concerned about their online data privacy.
Image via International Association of Privacy Professionals
If you use it correctly, you can increase your revenue significantly through the power of communication.
We’re going to walk you through a detailed guide on opt-in email marketing so we’re all on the same page. By the end of this article, you’ll be ready to start your own campaign and begin gathering email addresses from qualified leads.
What Is Opt-In Email Marketing? Opt-In Email Marketing Definition and Why It Is Important
Opt-in email marketing is the process of inviting website visitors to sign up for your email list, often using a best digital marketing agencies in pereira lead magnet or other incentive to convince them. The key here is that the people who populate your email database actually want to hear from you.
If you’re GDPR compliant, you need explicit acknowledgement that the consumer wants to receive marketing messages from your company.
Over at NeilPatel.com, we use an exit popup to invite people to sign up for Neil’s email list. You’ll notice two tick boxes that have become necessary because of the GDPR.
One acknowledges consent to receive marketing emails, and the other acknowledges that the subscriber has read his privacy policy and TOS. Both are important for maintaining trust with your audience.
Opt-In Marketing Curious Facts and Statistics
Many people believe that email marketing is dead. They don’t think it works anymore.
They’re wrong and here’s why:
- For every $1 you spend on email marketing, you get up to exit popup.
- Email marketing is the most list provider effective marketing channel, says 50% of B2B marketers.
- Incredibly, email open rates continue to hover around 25 percent across all industries.
- Click-through rates can top 7 percent in certain industries.
- Nearly 9 out of 10 marketing leaders find email marketing critical to business success, with 80% emphasizing its role in customer retention.
- Of the 86% of consumers who want to hear from their favorite businesses, 60% prefer email.
- A staggering 80% of customers are more likely to buy your offerings after reading a personalized email.
- Marketing emails influence the purchasing decisions of 59% of customers.
When you maintain a healthy email list full of people who want to hear from your company, your open rates will grow considerably.
Additionally, spam rates have fallen. More businesses are using opt-in email marketing rather than buying lists or resorting to other unscrupulous marketing tactics. This means that you have to be at the top of your game.
