hereIt is a crucial area that affects the performance of companies. It consists of all those marketing actions undertaken to achieve the objectives defined by the marketing strategy. It is based on strategic marketing (we will understand the difference shortly) and on information, comments and data from the field to define concrete actions to achieve the company’s marketing objectives. The actions thus defined must be adapted over time based on the performance and results obtained. What is needed to implement these actions? Definitely market research, good strategic marketing that defines a general direction and long-term objectives. Operational Marketing, net of everything, simply breaks down objectives into concrete short-term actions.
What are the phases of operational marketing?
Summarizing as much as possible we can Croatia Phone Number List say that there are 4 main phases. Customer lifecycle management ; qualify leads by offering increasingly. Interesting specific content calculate the ROI of the activities implemented. Use technological platforms to implement the operational marketing implementation plan. The panorama of marketing opportunities to reach your target is increasingly rich (or crowded, depending on your point of view) with new technological. Tools that often add complexity rather than reduce it. What really measures the effectiveness of operational marketing actions is the creation of qualified leads or contacts ready to become customers.
Operational Marketing tools
There are many tools available and they are constantly China Telegram Number evolving. Direct marketing aims to spread a message to a defined target (B2B, B2C, B2B2C) in a personalized and incentivizing way. Ultimate objective: acquisition, conversion, loyalty. Advertising : television, radio, out-to-box (mail), OOH, i.e. Out-Of-Home (billboards), paper ads or on digital platforms. Digital marketing or web-marketing, i.e. marketing techniques for digital channels (websites, social networks, e-mailing, SEO, SEA, etc.). These tools can be integrated into inbound marketing strategies (creating content that attracts brand-loyal visitors and readers) or outbound.
