Meta description is a meta description of a website page . The meta description tag, unlike meta keywords, is an active and quite effective way to influence the presentation of a website in search results . The meta name description content is us! when forming a snippet to describe a website in search results .
Snippet and site description meta description
It’s simple. If the meta description tag is fill! in on the page, the meta description of the page can be reflect! in the search results as a description under the link to the site. That is, in addition to the page title, which is us! to form the name of the link to the site, we have another opportunity to directly influence how the site looks in the search results, and therefore improve the ranking factors of the site.
This is how the description looks in Yandex:
Description of the site in Yandex search results (Yandex snippet)
And this is how the description looks in Google:
Google Search Results Description Snippet (Google Snippet)
A high-quality, correct description can have a direct impact on CTR, which in turn can affect the relevance of the site page. That is, the recent mobile phone number data influence of meta description on the site’s position in search is indirect. The correct description invites people from the search to go to the site page. Therefore, composing a site description in the meta description tag is one of the main points of competent SEO optimization of the site. Despite the fact that the abundance of keywords here does not play a direct role on the path to success.
Syntax html meta description
The description meta tag is plac! in the site’s html inside the <head> tag.
Both Yandex and Google write in sufficient detail about how to correctly fill out the meta description. If we generalize the available information, we can derive several rules that it is advisable to adhere to when filling out the meta description of your site:
How to fill in meta description correctly:
The principle of using the meta description tag is creates brand recognition similar for search engines. Yandex uses meta description along with fragments of page text to form a snippet. Yandex provides answers to some questions in the instructions for using meta description.
Google and meta description
Here’s how Google uses meta description :
descriptions, but here is a link to a translation of the article on how to improve a site’s description in search results using thmeta description tag – Using Google Meta Descriptions
What’s the bottom line:
The content of the meta description can be us! to form part of the site description in the snippet in the search results of Yandex, Google or another search engine. Description should contain a short, concise and relevant description of the page in the form of sentences or a list of important parameters. The length of the meta description should not aero leads be shorter than three or four words and no longer than 140-160 characters . Do not turn the description into a list of keywords .
The main benefit for SEO of a site from meta description is the ability to set an attractive description of a site page in search results. The correct meta description can positively affect the behavioral factors of a site by increasing the clickability of a site snippet in a search.
