Influencing people is generally divid under six principles. In this article, we will tell you what these means of influence are.

We are influenced from all sides and all the time, whether we realize it or not. In sales, marketing and in general in any field, it is important to be able to persuade people behind your own point of view. It is also good to recognize when you are being influenced so that you can better avoid bad decisions.


Give and you shall receive. Reciprocity is a strong trait in us: if you unexpectedly receive a gift, you often feel the need to give something back – as if you now owe a debt. By giving your customer something useful, they are more likely to buy something from you because they feel the need to reciprocate, even if they don’t consciously think about it.


People believe and trust authority figures and easily do what they say. How often have you ended up buying something just because an industry  expert Netherlands Mobile Number List  stood behind it?

Social proof

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We like to trot like mild sheep after the herd. If a product or service is popular, we are more likely to choose it than an unknown alternative. You  Phone Number IR can influence people’s behavior more easily by telling them what someone else did in the same situation than by telling them what they should do.