The General Data Protection Law (LGPD) completed 5 years of publication this Monday, August 14th, and is one of the most technical laws in the world.
To celebrate these 5 years of LGPD, we prepared a series of interviews with important figures in the privacy scene in Brazil.
These interviews will discuss the history of the LGPD, from the challenges faced during its implementation to the significant advances achieved over the past five years. The outlook for the future of the legislation and data protection in general will also be discussed.
Check out the interview with Reges Bronzatti below:
How do you assess advances in privacy and data protection over the last five years?
“Over the last five years, we have seen phone number library advances in Brazilian privacy and data protection: greater public awareness and consciousness on the topic, the emergence of specialized training and new technologies for managing privacy and controlling data subjects, even though persistent challenges, such as the use of artificial intelligence and neuromarketing, require continued attention and a need for broader regulation.”
What have been the main impacts of the LGPD over the last five years since its implementation?
“The LGPD had a series of distinguish between impulse buying and thoughtful buying impacts. Companies and organizations were to reevaluate and adjust their practices for collecting. Processing and storing personal data, resulting in a significant increase in awareness of the importance of privacy.
It has driven a cultural shift towards data protection, leading to greater transparency in relationships with people (customers, employees and business partners) and an emphasis on obtaining informed consent from data subjects at various times not foreseen before their existence.
The implementation of the law has also motivated many companies to invest in or expand cybersecurity measures, as data breaches can result in a major loss of reputation and damage to the organization’s own image.”
What technological advances or emerging trends do you believe could significantly influence the implementation and ongoing compliance with the LGPD in the coming years?
“In the coming years, advances such as b2c fax intelligence. Big data analysis, the Internet of Things and virtual reality may impact the continuity of how the LGPD has and by organizations. These technologies increase the collection and processing of personal data, requiring robust guarantees of protection and informed consent on several occasions.
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