UTM tags are parameters, i.e. small grains of information that are added to the URL leading to the site. They provide information, for example, about which way and what kind of link the visitor has reached the site after clicking.

Utm Tags Should Be Used in All Those. Channels From Which Links to Your Own Site Have Been Directed. Such as Social Media Publications, Paid Advertising and Newsletters. They Can Be Used in Google Analytics to More Closely. Monitor How People Have Come to the Site and What They Have Done on the Site. if Utm Tags Are Not Added. Analytics Will Tell You About the Source of the Traffic. But Not, for Example. Which Publication or Advertisement It Was.

What information can be collected with UTM tags

Typical information to be added to the URL address is traffic source  income method (utm_medium) and campaign name (utm_campaign), also shown in the example below . In addition, parameters can be added to the address that tell more about the content (utm_content) or the keywords used (utm_term). The UTM parameters appear in the URL after the actual address, separated by a question mark. Tags are separated from each other with the & sign.

Instructions for adding UTM tags

When Creating Utm Tags. You Should Use, for Example.google’s Where the Form is Filled With the Necessary Information and Based on That. The Tool Provides a Ready-made Link for Use. the First Two Points Are Mandator.but in Addition to These, We Recommend at Least Using the. Campaign Medium and Campaign Name Points.

Analytics interprets different spellings (e.g. Facebook, FACEBOOK, facebook) as different sources, so you should only use lowercase letters in links.