We have an ever-evolving technology at our disposal? but we Individual fundraisers need to know it and make sure we capitalize on it. We know that good communication can make a project more relevant and can revitalize a suspended donation journey.
But we also know that each potential donor has an independent path Individual fundraisers characterized by speed ? acceleration ? intensity and pauses that do not take into account a funnel that we have built around them.
We need to start thinking about
Performance indicators other than those we are used to looking at? where norway phone number library the return on investment will be calculated in the medium/long term and on a set of activities that reflect the donation path and the overall level of satisfaction/fulfilment recorded.
We like to think of the world as simple? linear and structured but the process of reaching people? gaining their attention? interacting with them and then acquiring value is a complex and nuanced process that is fundamentally “chaos”. ( Gianluca Diegoli )
New supporters? retain them? and climb the fundraising pyramid one measure the quality of your website’s seo metre after another until they reach the top with in-memorial donations and bequests.
That’s it? in short. For the rest? just continue reading this post by the ever-masterful Eleonora Terrile .
All of this is included in strategies
Planning? short-medium-long term design (the latter? unfortunately? a alb directory chimera) and packaged with the application of marketing rules? neuromarketing? fundraising? copywriting? donor centric? donor love and inclusive communication.
In this great work? few pay attention to the emotional state of potential and acquired supporters when a fundraising campaign arrives at their home through a mailing? a print ad? a radio spot? a television or digital channel on TV? on a tablet or on the small screen of a smartphone.
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