Digital marketing is a collection of activities and strategies, and digital media refers to a range of forms, formats and platforms, including:
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- SMS and MMS
- In-app notifications/push notifications
- Social media (Instagram, TikTok, LinkedIn, Facebook, Snapchat, Twitter, Pinterest)
- Audio (Spotify, Pandora, and Apple Music)
- Digital advertising (banners, pop-ups)
- Video (YouTube, Netflix, and Hulu)
Digital marketers use digital media to connect with customers. In other words, digital marketing is the strategy and digital media is the method.
Digital Marketing vs Internet Marketing
designed to drive potential customers to your content/digital assets. Inbound marketing is metrics-driven, focused on develop thought leadership and prove your status in the field bringing in customers and moving them “through” the sales funnel, ultimately
generating marketing qualified leads (MQLs) and lead conversions.
products at the right time on the marketing list channels that customers prefer. Using digital marketing KPIs, marketers can understand which strategies are effective and their specific effects, so
as to continuously improve, improve customer interactions, and increase marketing ROI.
Excellent digital marketing is beneficial to both customers and businesses. By providing personalized content and products/services to each customer, customers will feel that your brand understands his needs and can provide valuable services or products. This will ultimately enhance customers’ trust in you and make them loyal fans of your brand. Digital marketing can provide multiple advantages to businesses, including:
- Improve reach: Most customers begin their online purchasing journey through multiple digital channels.
- Precise Targeting: Marketers can use SEO and social media strategies to reach more qualified buyers, thereby increasing conversion rates, revenue, and brand advocacy.
- Agility: If your goals change, you can more easily .
- Measurability: With more robust attribution, digital marketing can better understand which strategies are actually driving growth.
