Implement AMP on key Our research clearly showed that mobile traffic dominates e-commerce overall, regardless of its sectors or the countries from which the searches originate. When we examined 13 popular e-commerce categories, we saw that mobile beat desktop by approximately 46% of total traffic. This trend is more pronounced in certain areas. The food sector, for example, receives exceptional amounts of mobile traffic, which makes sense, as users on the go must very often search for “restaurants near me.”
However, this does not mean that desktop traffic has lost all relevance: the book sector still receives 40.3% of desktop traffic, and for music this figure rises to 37.3%, which is far from negligible.
Using the SEMrush Site Implement AMP on key Audit tool
we were able to analyze how e-commerce sites fax lists optimize their sites for mobile users. Here are the five most common issues we identified:
4xx error codes, which prevent users from using the site properly or accessing it easily.
Slow page loading times, which discourage users and harm SEO.
Issues with mixed content, which negatively affects the user experience and decreases the trust your site can inspire.
Missing or empty title tags, which prevent Google from correctly identifying the content.
Redirect chains and loops, which prevent users
AMPs are essential for helping web pages load faster on mobile devices, significantly improving the user experience. Faster loading times increase the likelihood that users will stay on your site, explore your products, and then proceed to an order.
AMP isn’t necessarily the ideal choice for every site, especially those that rely on dynamic pages, but the majority of e-commerce sites should social media remains the key to increasing consider implementing it.
I am not convinced, at the time of writing, of the need to push for an AMP implementation in an e-commerce. Moreover, in all the e-commerce projects I work on, I have never indicated this as a future priority. AMP is / has been an attempt to impose a new standard in a structured and directive manner. With this in mind, I am still wary and I prefer to indicate that we must wait while remaining attentive to developments.
From experience, things can move very quickly
AMP one day. Staying alert is the advice I can give: the evolution of AMP means that AMP and e-commerce are technically possible with far fewer fax marketing obstacles than before. The possible gains in speed and therefore potentially in conversion and even traffic are two significant aspects that deserve attention. This is why we must remain alert on this subject. More than that? We’ll see tomorrow.
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