How to structure your content for voice search

Coping with new demands

How to structure your The formulation of voice requests is done around 3 search intentions:

• Instruction , to do something (eg: How to cook a truffade?)
• Direction , in order to get to a specific address (e.g.: How to get to Place de Jaude in Clermont-Ferrand?)
• Information about an event, a place, a person, a company or a product (e.g.: When does the Christmas market open?)

A new way of How to structure your writing

Long-tail queries are favored because these buy bulk sms service questions are phrased as if they were a conversation. Google will then search for the pages that best answer them. Therefore, it’s important to write specific pages, such as FAQs (frequently asked questions), to answer these questions as precisely as possible. To do this, you’ll need to carefully design the personas likely to ask them.

Most of these questions will be local. You’ll want to highlight location-related information (opening hours, address, price, customer reviews). Don’t hesitate to include interrogative sentences with geolocalized keywords in your content. Also, use the main question in the meta title and other questions in the header tags.

Objective: zero position

Featured snippets

When an Internet user asks a question, Google often displays a featured snippet that contains: a block including a summary of the answer, an excerpt from a web page, a link to this page, its title and its URL.

This result, pushed to the top of the page, is highlighted graphically with an image like here:

Featured Snippet

They are linked to “related questions” which volunteers: simplifying the opt-in experience address similar themes.

The advantages of the zero position

A featured snippet is a testament to your site’s authority, leading to a 100% to 500% increase in organic traffic and a 2% to 8% increase in click-through rate (CTR), according to Search Engine Land and HubSpot.

On mobile, it’s the only result that appears without fax marketing having to scroll, and during a voice search, it’s even the only one to be read! In 70% of cases, URLs put in featured snippets are not in the first position on Google, which can be a great opportunity to be highlighted for a site that has less performing positions.

Finally, for SEO, position zero is a real asset in the face of the ris.