Results : The campaign only cost Hellmann’s $900. The ROI was attractive –
- More than 12,000 people have registered on the site (almost 50% of site visitors have subscribed).
- More than 4 million visitors directly contacted the company via WhatsApp.
- More than 100 new recipes were created, including Hellman’s mayonnaise.
- 99% of customers were satisfied with the service.
Maggi Germany Marketing Campaign “A Chef in Your Kitchen”
Maggi is a world-famous overseas data brand of seasonings, noodles and instant soups that is known worldwide and is one of Nestle’s billion-dollar brands. Its unique red and yellow packaging has always impressed customers.
Objective : The brand wanted to increase brand awareness not by having its voice, its name on the roofs of buildings, but by making it part of people’s everyday lives so that they would not forget the brand if they saw it somewhere.
Campaign : Maggi has use emojis, puns, or a sense of urgency to grab their attention created a free virtual cooking course entirely on WhatsApp. They are keen to engage with customers of all ages, genders and regions in a personal way, supporting them in their culinary journeys and encouraging them to cook great food in just a few steps.
Target a global audience
Ho gives customers step-by-step instructions, answers their questions, and shares videos with specific cooking strategies.
- 4.2-point standard ad recall score.
- 3-point life in campaign awareness.
Netflix – “Stay Connected” Marketing Campaign
Netflix is also a famous brand and a global streaming service known for its vast library of TV shows, library, and colombia business directory movies. In 2019, Netflix introduced its “I’m in” marketing campaign via WhatsApp. Its goal? To engage and connect with inactive and lapsed users or subscribers.
