Forgetting to track your performance

Forgetting to track your performance Occasion-related marketing, however, goes far beyond holiday promotions. There are many events you can leverage to make your customers more receptive to your marketing campaigns, from a holiday to a video game release.

Long-term  Forgetting to track your performance vision

For example, as the new season of Game of Thrones approached, SEMrush added the Dothraki language to its main keyword research tool’s database. The ability to search for Dothraki words generated a significant amount of social media engagement, forcing us to adjust our calendar to accommodate all the PR activities stemming from the event.

The August 2017 solar eclipse is another example of a promotion we hadn’t planned. Instead of the letter “O” in the tool’s name, we drew a small sun hidden by the moon.

To promote this one-time campaign, we had to lighten our social media marketing calendar. This underscores the value of setting aside a slot each day in your posting calendar for unexpected promotions. To manage this type of situation, you can always have an empty slot in your personal posting schedule.

All your drafts (including expired ones) then appear in a list:

And even if you run out of space in your whatsapp number list schedule, you can easily reorganize your posts using the drag-and-drop functionality of the publishing calendar:

That way, when the next big event rolls around, you’ll already have everything planned out in your drafts! And if it doesn’t, you can easily adjust your posts without disrupting your schedule.

Posting for the sake of posting doesn’t do any good. You should always track your posts and determine which ones are successful, so you can adjust your content strategy accordingly.

For example, start with the Published tab of Social Media Poster  : it allows you to view the list of your publications, identify those that have generated the most interactions and reschedule them.

Use Social Media Tracker to analyze your social media strategy and posting trends. This tool helps you compare your social media performance to your competitors and analyze your profiles in more detail.

After entering your company name, the tool individual fundraisers work to acquire automatically suggests all the profiles you should follow. Make sure these profiles are correct.

The Overview report gives you an overview

The audience size, activity, and engagement on each of your social networks over the selected period:

Under each social media tab, you can navigate fax marketing between the Posts, Audience, Activity, Engagement, and Hashtags sections to analyze trends in your posts:

Take particular note of spikes in interactions, and click on them to see what triggered them.