To understand the scale and potential of WhatsApp-based growth marketing, let’s look at how brands are surprising and even breaking new ground by leveraging the popularity of the WhatsApp channel among their customers and its conversational nature.
1. Marketing campaign of Absolut vodka “The doorman at the party”
Thinking of alcohol? Thinking of a party? Let’s see what they did. The idea was to create a unique bottle gambling database design for Absolut 4 Million Vodka.
Campaign : They first announced a campaign called “unique access” via WhatsApp. They launched a celebrity party and said that two champions would get access to this event of the year! (Customers who party know a thing or two about FOMO).
How They Did It : Now! the twist was that they had to convince a fictitious but menacing doorman named Sven to! let them into the party. People quickly! realized that convincing him wasn’t that easy. So they came! up with! interactive ways to manipulate him and !gain access !to the party.
Results : After three host a live mayo gift days of communication with the participants, Absolut vodka was handed over to –
- You have successfully added 600 new contacts.
- Reached over images and videos
- Create the necessary buzz on social media.
2. Unilever Marketing Campaign “I’ll Give You Back Your Favorite Clothes”
Another example of a colombia business directory WhatsApp marketing campaign is that of Unilever, a multinational consumer goods company that has launched over 400 brands to date.
Objective : Unilevel is likely to launch their new brand of fabric softener Comfort in Brazil at a
