Different content between mobile and desktop

The Mobile First Index

Different content between mobile Google validated this this year with the Mobile First approach by deciding to index the mobile version of a site first and no longer the desktop version. This means that its main index is that of its mobile robot. Mobile becomes the standard version. Hence the need to think mobile first when it comes to site creation. But rest assured, the mobile version adapts more easily to the desktop version than the other way around!

Adapting writing to Different content between mobile mobile

Regarding size, most screens are 360×640 pixels in special lead portrait mode, which leaves less room for words. The homepage of a media site is 35 words long, while an e-commerce site has an average of 20 words.

The imperatives in content writing are:

• Short title of three lines maximum;
• Paragraph less than a screen, otherwise it is heavy to read;
• Spacious line spacing and font.

Test this using the developer emulator mode of Google Chrome and Mozilla Firefox or sites like responsinator.com or quirktools.com  which give more elements to see.

As for ergonomics, the finger is less precise with a click area of ​​1cm x 1cm. It is therefore important to avoid placing links too close to each other. The social media remains the key to increasing same goes for reading links; group them together at the end of the article unless the line spacing is wide, like on Wikipedia. Touch scrolling can cause you to inadvertently click on a link. Ending the column layout will prevent problems when switching from desktop to mobile.

How to write for mobile?

The length of the pages

Mobile offers possibilities that are not accessible or work poorly on desktop: scrolling content horizontally, content carousels (a principle that fax marketing allows you to display large-format subjects that “rotate” alternately, one after the other) or “swiping” which gives the impression of leafing through a newspaper.

Short, structured pages are more likely to appear in response to voice queries sent to OK GOOGLE (we’ll discuss this below). So, don’t hesitate to structure your pages with numbered lists or subheadings. This will help you rank in search results on both desktop and mobile devices. If ergonomics are respected, page length won’t be a problem.