Avoid the most common A social media posting calendar is an essential tool for most social media marketers. It highlights all of your company’s key dates, helps you stay organized and consistent, optimizes teamwork, and much more. These are just a few of the reasons why planning a social media posting calendar is an essential step for most marketers.
However, planning a publishing schedule inevitably involves establishing a routine that can easily cause you to lose sight of your strategic goals.
This article highlights some of the most common mistakes when planning a social media posting schedule and explains how SEMrush’s tools can help you avoid them.
Mistake #1: Not focusing on efficiency
The multitude of small daily tasks often makes it difficult to focus on a social media strategy. When you arrive at work, you’re constantly jumping from one task to the next, such as responding to social media comments, updating a posting schedule, checking news feeds, posting tweets, and so on. As a result, by the end of the day, you’re exhausted and have no mental energy left to focus on developing your strategy.
If you don’t optimize your daily tasks, you’ll never have time to focus on the essential elements that truly benefit your business.
SEMrush has created several solutions that will help you automate your daily tasks, freeing up time for planning a strategy.
Automation of scheduling and publishing tasks
SEMrush’s publishing tool simplifies your phone number library scheduling and publishing tasks in many ways.
It lets you schedule content for your Facebook, Twitter, and LinkedIn profiles from one tab, create a custom posting schedule, and set your personal posting goals.
Posting to multiple accounts simultaneously
With this tool, you can create content, schedule it, and publish it to Facebook (business pages), LinkedIn, Instagram (scheduling only), Twitter, and Pinterest without leaving the SEMrush interface. Link all the social media accounts you want to publish content to and display them all above your publishing wizard:
Automatic image search
If you enter the post URL, the tool automatically meta imagines virtual homes extracts the images from it. Select the ones you want to add to your post by clicking on them. You can then view the preview window to see how the post will appear on each social network you want to publish on:
Automatic URL Shortener
The link you insert in the publishing wizard is automatically shortened using a built-in Bitly URL shortener. However, you can cancel this process by clicking the “Unshorten” button.
Automatic UTM Generator
You can add UTM parameters to your links, such as a fax marketing campaign name, campaign medium, and campaign source. You can also set the source value manually.
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