Marketing is an Extremely Broad Concept, encompassing a Range of Activities, Strategies and of Which Has One :to Reach Customers by Meeting Their Needs and Promoting Services and/or Products This Change Was Related to the Activities of Proctor& Gamble, and More Specifically to the Method of Accounting Settlements With Advertising Agencies. At the Time, They Based Their Compensation on Media Booking Commissions.
Currently, the rigid division into ATL ws data and BTL marketing is disappearing and the differences between them are blurring. This is No Longer a Completely Anonymous Consumer, but a Recipient With Specific Interests, Needs and Problems. In This Case, A Characteristic Feature of the Atl Strategy is the Ability to Reach a Huge Number of People, but at the Same Time a Given Message Also Reaches Random Recipients Who Do Not Constitute the Company’s Target Group. vs BTL how do they differ
This Type of Marketing is Useful When Building Broad Brand Awareness and for the Industry, Based on Customer Micro- and Macro-decisions.
BTL, i.e. Below the Line
Currently, the Rigid Division Phone Number IR Into Atl and Btl Marketing is Disappearing and the Differences Between Them Are Blurring. This is Related to the Development of Technology and the Digitization of the Advertising World, Which Has Moved to the Internet. Despite the Dynamic Evolution of Marketing, Mass Media Are Still an Important Part of the Communication Strategy. However, the Above the Line Model Requires a Lot of Capital, So Not Every Company Can Afford It. Below the Line, However, is Much More Flexible and Opens the Door to Start-up Companies as Well.Many Entrepreneurs May Wonder Whether Activities Aimed at Mass Recipients Will Bring Them More Benefits, or Whether It is Worth Addressing Them to a Specific Group, I.e. Using the Below the Line Method. Much Depends on the Specific Nature.