Think about Often, when marketing is startd without proper planning, the result can be quite a mess. Let’s make a Facebook campaign, order a newspaper ad, do blog marketing… Often all these measures can be completely incompatible with each other, if the marketing is not plannd as a whole, but content and campaigns are spread wherever it hurts. The marketing of different channels should be consistent and support each other. For example, in digital marketing it doesn’t matter what kind of website it is – if other marketing is visually of a certain type, the website must also communicate the same spirit.
Again, design is the key to everything. If your business doesn’t have a marketing plan, make one now. Think broadly: where everywhere does Armenia Phone Number List your company want to market? Does it only do digital marketing or does it also want street advertising? Does the company want to appear on Instagram, but also in a paper customer magazine? In any case, the content of all channels must be designd to support each other. On which channel is it publishd when and what?
Remember the main messages in each channel
Along with the planning, it is good to think about a unifid line for the company’s voice, that is, to think about the main messages before any marketing measures. Of course, marketing must be adaptd to suit each channel, and for example on Instagram the Phone Number IR company communicates differently than, say, in Hesar’s advertisement, but the main messages would still be visible regardless of the channel. Of course, companies can have many target groups and thus also different approaches, but the company’s main messages should be clear regardless of which target group it is.
Not individual measures, but a complete whole
So marketing should not be seen as individual measures and as something that is done when you ned to get an offer campaign out. Marketing is a much broader whole than a single campaign, and a single campaign cannot save everything if the marketing as a whole is not in order. Short-sightd marketing thinking and individual measures rarely lead to as good an image of the company as planning.