After setting the cost of advertising in VK

After setting the cost of advertising in VK, a window appears where brief information about forecasts for the campaign is collect. It will indicate:

After setting the cost of mobile phone number data updated 2025 advertising in VK approximate size of the target audience.
After setting the cost of advertising in VK reach – in hard numbers and as a percentage of the audience size.

The numbers are specifi in the range format:

from the minimum value to the maximum. The period for which they are shown can be chang: day, week or month. If the forecast does not suit you, you can change the advertising parameters: price, type or restrictions.

Options with manual settings are consider suitable for experienc users. The following principle is often chosen: set the price below the forgetting to analyze the content published by your competitors recommend one. And then look at the clickability. For those ads where it is higher, you can increase the cost.

Budget optimization. For campaigns with different types of ads, there is a “Budget optimization” option. It helps to evenly distribute the allocat funds across all promotion areas, so that at first the ads have approximately the same number of impressions.

Then more money is given to advertising with a higher click-through rate, and therefore, efficiency. This is convenient, but the algorithm will learn during the first few days: during this time, it may not spend money optimally.

How to launch advertising in VKontakte communities

There are two types of advertising in VK groups.

Target . Subscribers of certain communities are select as the target audience – this way you can select one or several groups.
Integration. 

You can write to the community owner clean email directly or choose through . The catalog of native integrations – an application with a list of contacts for all groups. The advertising format is vari: a post, a survey, a contest or a video, pictures and covers.

The cost of target advertising in VK is the same as we describ above. Usually they are guid by the statistics of their public. The better it is, the more subscribers, the higher the price.