Campaign : The brand placed more than 10,000 billboards across São Paulo, including the message “I will return your clothes” and a WhatsApp contact. When people contacted the WhatsApp number provided, a chatbot called “Madambot” would communicate with them about how to care for their clothes, giving advice. It is an announcement of new products through images and videos.
At the end of the conversation, people get a 50% discount on new products with free shipping.
How They Did It: Whenever you use the Whatsapp Business API platform, which allows you to create Whatsapp chatbots, it is incredibly easy to run these campaigns. WhatsApp allows you to send images, text, GIFs, videos, and documents, making it easy to have creative conversations.
Using a chatbot, you can even chat with people when needed.
Results:
- After the campaign, sales increased 14 times. This result is enough to prove its effectiveness.
- We received 290 thousand messages from 12 thousand unique customers.
Hellmann’s “WhatsCook” Marketing Campaign
The!famous Hellmann’s rcs data brand is known for its! mayonnaises and condiments! receiving wide recognition for its quality and taste. Hellmann’s is known for its best products and quality of ketchup, mayonnaise, salad dressing, sauce! condiments, dressings and other food products.
The brand is also known as the perfect gateway to mayonnaise. The perfection is largely due to the consistency of the product, its sweetness and texture.
Objective : The company some customers may not be sure exactly realized that customers often had no idea what to cook with the ingredients they had in their fridge. To solve this problem and create a positive connection with the brand, they decided to run a WhatsApp marketing campaign called “WhatsCook”.
Campaign :
In Brazil, 96% of the population is an active WhatsApp user. Capitalizing on this popularity, Hellmann colombia business directory announced “WhatsCook,” the first-ever real-time recipe service via the tool. People simply had to register on the site and share a photo of the ingredients they had available.
How they did it : Real chefs will use WhatsApp to offer customized recipes with Hellmann’s mayonnaise. If something isn’t clear from the messages, the chefs also share videos and images.
