We focus so much on the number of visitors to a site and the sources of traffic. Many marketers and business owners spend hours a day worrying about how to attract new traffic to their site. Effective website design influences customer attraction . However, few worry about how to engage consumers once they land on your site. Effective design can help with this.
A recent study found that 38% of people local marketing email list will stop interacting with a website if its content or layout is unattractive. Effective website design influences customer attraction .You can focus on SEO, backlinks, and traffic all you want, but if you’re not attracting consumers, you won’t win their business.
Bad website design looks unprofessional
When a consumer lands on your website, they should see a professional representation of your brand. If they don’t, it could send a red flag to them about the professionalism of your company or your content.
There are too many spam sites email lead generation: what it is and how to do it right that are out to harm people or scam them out of money. So consumers are very careful about the sites they visit and the content they trust.
If your website doesn’t look like a reputable company at first glance, the consumer will continue to search.
The lack of images requires too much reading
Today’s consumers want you to make their lives easier. Reduce paragraphs to a short sentence. Instead, turn bulky subheadings into illustrations that tell the whole story with a single image.
Effective images and illustrations will help users understand your content at a glance and want to keep scrolling. A sure sign of an outdated or poorly designed site is elements that are too text-heavy.
Loading time too slow
Today’s consumers don’t have time to scroll while they wait for content to load. Even if your site looks great, there’s a chance the consumer will never get around to interacting with you if they have to wait for content to load.
Pay special attention to bgb directory interactive content such as videos, surveys, forms, etc. They should load quickly to make it easy for the user to interact with your company, share contact information, and take the next step in collaborating with you.
It’s too difficult to contact you.
While you may hope that a consumer will make a purchase through your site or take the next step in their purchasing journey on their own, they may need some help. Effective website design makes it easy for them to send a quick message or otherwise interact with your company.
It is very important that this content is easy to find.
Your website designer will recommend placing this information in common places, such as the footer, the small icon that sits in the lower right corner of the screen, or the main menu.
If you really want to attract customers, you need to focus on more than just traffic. Your website design plays a vital role in increasing conversions and retaining current customers. New Light Digital offers affordable website design and eCommerce websites. Contact us to learn more about our services.
Further reading:
- Reputation Management Trends in 2021
- Website design can make or break a sale
- The Complete Guide to Finding Sellers
- Is Social Media a Pay to Play Marketing Strategy?
