Want to increase your lead gen efforts? This case study will cover exactly how our Hello Bar team can help you get more leads.
Think about your process of shopping for apparel. Maybe you’re an easy jeans and a t-shirt kind of person. Or maybe you’re more picky. Regardless, you’ve picked out your favorite clothing item before telegram data and you know what you want. Online clothing shopping isn’t always easy – but it’s not like you’re shopping for your wedding dress.
Well, unless you’re one of Best For Bride’s 122k monthly visitors, that is.
Best for Bride’s products are purely targeted at brides-to-be and members of their bridal party. On their site, they offer hundreds of styles of dresses. A huge part of their business is leveraging the traffic that their site gets daily, particularly through email marketing.
So how did they use Hello Bar to support these efforts? After all, it seems unlikely that someone will purchase a wedding dress right off of a pop-up or top bar.
But that’s where you’d be surprised. Hello Bar isn’t limited to just one and done campaigns. It’s an amazing tool for lead gen.
Today, we’ll be walking you through how you can sell anything using the right Hello Bar strategy. Even the most important (and probably most expensive) piece of clothing a potential customer will ever wear.
Results Of Working With Hello Bar’s Team: Best For Bride Increased Lead Collection By 261% In One Month
Before working with Hello Bar’s Dedicated Marketing Team, Best For Bride was collecting 246 emails per month using their Hello Bar pop-ups. But with thousands of visitors coming to their at the end of the email, more reasons site, it wasn’t making a huge dent. There were a lot of escaping visitors who simply weren’t taking action and trickling down Best For Bride’s sales funnel to eventually purchase one of their dresses.
That’s when Best For Bride reached out to Hello Bar’s Dedicated Marketing Team for help.
Within 31 days, our Hello Bar team transformed Best For Bride from collecting 246 emails per month to gathering 643 new emails per month.
That represents a 261% increase in lead gen – all in just one month.
Here’s the data to back it up:
Plus… A Month After, The Results Have Held Steady
Of course, you might have noticed that the number of pop-up views increased in that time period. That’s got to be the reason for more emails collected, right? Just a monthly change in traffic from December to January.
Well, not quite. There’s a simple list provider explanation for why the number of pop-up views increased. You see, our Hello Bar team built additional pop-ups for Best for Brides and placed them strategically throughout their site.
Let’s take a deep dive into the complete strategy our team used to achieve a 261% increase in leads.
How Hello Bar’s Team Took Best for Bride From 246 Emails to 643 Emails
Before working with Hello Bar’s Team, Best for Bride struggled to harness Hello Bar’s software for success. With a million
