Whether you’re a content strategist, graphic designer, email marketer, or wear multiple hats juggling it all, there’s one common thread — generating leads. It’s the lifeblood of any business.
While connecting with your ideal customer phone number library can feel overwhelming, email marketing offers a proven and powerful solution. In fact, the email marketing industry is booming, with revenue projected to rise from $8.3 billion in 2023 to $18.9 billion by 2028. Few if any other channels can compare with its average return on investment (ROI).
In this blog post, we’ll explore how to generate leads from email marketing. We’ll share actionable email lead generation tips to help you turn those website visitors into loyal customers. Get ready to learn how to craft compelling email campaigns that nurture leads and drive conversions.
Why Is Lead Generation Important For Business?
To put it simply, lead generation is the most organic way to maintain an open line of communication with your potential customers. Once you’ve gathered their contact information, usually their name and email address, you’re set up to stay in touch long-term without immediately soliciting for a direct sale.
The HubSpot state of marketing report states that 50% of marketers consider lead generation a top priority in their marketing campaigns. The same report also mentions that 34% of marketers highlighted lead generation as their top priority for the next 12 months.
But what makes lead generation so important?
Well, let’s start by saying that it is more targeted and cost effective as compared to broad marketing strategies like TV commercials and generic online pop-ups. This allows you to focus on potential customers that are interested in your offerings.
Additionally, generating leads from natura’s email marketing campaign focuses HubSpot marketing, email campaigns, or other methods ensures a steady influx of potential customers that increases the sales pipeline. Since lead generation works for both B2B and B2C models you can tailor it to your industry or business.
Lead generation strategies like social media marketing, email marketing, and content marketing allow businesses to reach and engage their target audience at scale. These methods not only generate leads but also nurture relationships, moving prospects through the sales funnel more effectively.
Industry trends show that 43% of marketers agree that social media brings the highest ROI followed by email (33%) and website and blog SEO (32%).
Image from HubSpot
Growing Your Email List Using On-Site Tactics
First things first: Grow your email list using tools on your website. Here are a few ideas to help you get started:
- Create a landing page to gather visitor information.
- If you’d prefer to use your existing homepage, make buy lead sure your opt-in form is prominent and easy to find.
- Use a service like Hello Bar to create custom messages for your followers and call them to action. For example, you could create a pop-up box with an invitation to download a lead magnet, such as a free quote, survey results, or coupon.
Subscribers Vs. Leads
Let’s take a second to define the two MVPs of your email list: subscribers and leads. Subscribers are all of the people on your email list who receive your messages in their inbox, regardless of their level of engagement. If we’re talking in baseball terms, they’re every single person on the team roster.
