This doesn’t mean that one case is better than the other, but simply that they have different objectives . on achieving a purchase and, subsequently, more downloads of its app, by offering additional discounts .
Regarding the design of this email
There are several factors that also explain its success. First, the use of brand colors is an excellent way to reinforce an already established identity . Second, using bright colors as the background text of the offer makes it the first europe cell phone number list thing that catches the reader’s attention. The inclusion of the benefits of shopping at Natura (supported by corresponding illustrations) provides the user with more reasons to make the purchase. Likewise, the two links for answering questions via phone calls or WhatsApp increase the trust that the company is looking out for the customer’s interests.
Finally, adding links to the company’s social
Why? Because it provides new ways to stay in touch with the user and continue showing them everything the company has to offer.
Common mistakes in email marketing campaigns
Nobody likes to make mistakes. And yet, we all make them from time to time . Even professionals. That’s why it’s important to know the most common mistakes in email campaigns, as well as the best ways to fix them .
- Buying databases . As you’ll remember, to work their magic, email marketing campaigns must have a solid database . That is, a well-segmented list of subscribers interested in what you offer. However, some companies choose to buy lead databases . While many of the users they contain will undoubtedly not be aero leads very interested in your project, these databases are not a viable tool. For one thing, they often contain inactive or nonexistent emails . Furthermore, since they tend to produce high spam rates, reputable email marketing platforms often do not allow emails to be sent to these at the end of the email, more reasons lists.
