Two final features of this email worth highlighting are its focus on the benefits the customer can receive and its wording. trust between the customer and the business. The phrase “these damn invaders” establishes a relationship of empathy , reflected in the intention (expressed in the subject line) to “take better care” of the customer.
Recover customers with just one email
Who wouldn’t open an email with a asia mobile number list subject line that says “your purchase is on its way” and, to top it off, a truck emoji ? We certainly wouldn’t. And, presumably, a good number of people would too. There’s never been a more effective way to get a user who ignores email marketing campaigns to open an email .
Of course, this has its risks
A user’s emotions before opening the email can range from curiosity (at best) to outrage . Not because of the message itself, but because of the idea of having been scammed.
On the other hand, opening your email and finding there are no unexpected purchases on the way is a bit disappointing . That’s when the discounts offered come into play, presenting the user with a new incentive to make a purchase and receive an email with a similar subject line… And this time, it’s not just an advertisement.
Example of successful email marketing campaigns – Source:Nature
Just like in the previous example, this email c it also features photos of some ampaign has two CTAs . The difference is that, in this case, both offer the user the same benefit and a single action : receiving a discount upon purchase. The entire message focuses on getting the customer to purchase a product, either through the app or the website . Thus, a use aero leads reading this email will be more informed about what to do than someone reading, for example, the email from Perfumerías Primor.
