Let’s continue. The first thing that catches the user’s eye when they open the email is a coupon offering a 10% discount .of the products available for purchase. A little further down, above the CTA, is the code that must be entered to access the discount.
Now, there’s a small detail
There’s an informative section below america cell phone number list where the discount isn’t touched on again and instead, oily skin is discussed. Generally. Speaking, this seems . To contradict one of the maxims of email marketing: that what the subject line promises isn’t reflected in the email content .</b>. Having the discount coupon appear first is necessary to disguise this contradiction and allows for broader discussion of the topics covered.
Towards the end, there’s another CTA
Related to the “second part” of the email. Offering more than one call to action works, in this case, as a more cost-effective form of personalization . Why? Because this, along with the email’s design, eliminates the need for two mailing campaigns… as well as segmenting the target audience between those who suffer from oily skin and those who don’t.
Our client, for obvious reasons, opted for aero leads something similar. Needing to make up for lost time and with limited resources , they decided to run a two-in-one email marketing campaign. At the top of the email, they the informal style serves to strengthen included information about their new products and a CTA to their landing page. A series of product images interspersed with the text helped slow scrolling . Finally, at the bottom, they featured a 25% off Father’s Day coupon, along with a second call to action .
