5 YEARS LGPD: A journey of awareness, with Alan Campos Thomaz

Today’s guest in the series of interviews with big names in the privacy and data protection market is Alan Campos Thomaz.

Alan is a partner at Campos Thomaz Advogados, has 15 years of experience in private practice, and has expertise in many areas that impact the technology sector, such as venture capital/technology M&A, regulation affecting the Internet, content moderation and social media, fintech, privacy and data protection, artificial intelligence, gaming, extended reality, blockchain, e-commerce and SaaS. Alan has assisted important clients in the technology, banking, healthcare and other sectors with litigation, transactions and regulatory matters.
Check out the full interview below:

How do you assess advances in privacy and data protection over the last five years?

The privacy and personal data protection scenario around the world is increasingly developing, and the following advances have been whatsapp data in the last 5 years: (i) There has been an increase in the enactment, implementation and regulation of data protection laws around the world; (ii) Greater investment by companies in measures and projects to adapt to personal data protection laws; (iii) Public awareness of the value of their personal data.

In other words, there has been a significant cultural shift towards privacy and data protection. Public awareness, coupled with the implementation of stricter regulations, has led to a more responsible and ethical approach to the collection and processing of personal data in global contexts. Companies are being encouraged to prioritize privacy as a core value and to adopt practices that respect the rights of individuals in an increasingly complex digital landscape.

What have been the main impacts of the LGPD in the last five years since its implementation?

Since the publication of the General take advantage of world events Protection Law (“LGPD”) on August 14, 2018, the topic of privacy and data protection has been gaining increasing prominence in the media. The word “LGPD” has certainly gained prominence in companies, and has been used in the daily lives of employees of a significant portion of private sector companies.

What technological advances or emerging trends do you believe could significantly influence the implementation and ongoing compliance with the LGPD in the coming years?

The trend for the coming years is the b2c fax  of processes and services through the use of technologies and applications in all areas, such as the use of IoT (Internet of Things) and artificial intelligence (AI) technologies. This may be a challenge for the implementation of LGPD in automated processes, given the large amount of personal data involved in the training and improvement of these technologies.

From your perspective, what are the future expectations for the LGPD, considering possible changes, regulatory improvements and developments in the field of digital privacy?

In the face of a dynamic scenario of technological evolution. Future expectations for improving the LGPD involve: (i) the interrelationship. Between the use of personal data and the regulation of artificial intelligence. Filling regulatory gaps that still persist in the LGPD. Such as the regulation on data subjects’ rights, international transfer and interpretation of legal bases. An increase in the number of sanctions applied by the ANPD in light of its supervisory and sanctioning activities. Greater emphasis on education and awareness of individuals and companies about privacy. The protection of personal data, through awareness campaigns that can out to inform citizens about their rights and to help organizations understand their obligations in relation to the LGPD.

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