Take advantage of world events

Take advantage of world E-commerce businesses can take advantage of the incredible opportunity presented by major global events, where users spend more money and invest more in products than they usually do.

To further illustrate the influence these events have on online activity, consider the 2014 FIFA World Cup. During the event, host country Brazil saw a  27% increase in e-commerce sales , boosting the Brazilian economy by $16.6 billion. Even more impressive, Germany saw a 75% increase in e-commerce activity in the days following its victory.

So why not take advantage Take advantage of world of international events?

Here are some techniques you can use to gain more conversions:

1. Targeted paid ad campaigns will help you significantly expand your presence, leading to more conversions. Be sure to include common keywords and terms used at events, and display relevant products that sell well.
2. Offer fast, free delivery; this will help you stay competitive and may increase last-minute orders.
3. Show visitors additional items they industry email list might like. This method increases the likelihood that they will purchase more than one item.
4. Create promotional packages to increase purchase value. Offer personalized deals, such as printing the customer’s name on their item for free if they order a complete kit.
5. Create a sense of urgency to drive more sales. Urgent situations create the impression of a bargain, which leads to impulse buying. Set countdown timers and set indicators to indicate scarcity or the threat of stockouts.

As a bonus, here is Benoit Fleury’s opinion on e-commerce purchasing habits in France:

E-commerce has become a common purchasing habit in France over the past few years. More and more of us are shopping online, and more and more frequently.

Among the most common purchasing habits in France we find:

Purchasing foreign products. This is obviously one of the many advantages of e-commerce; you can buy online from stores all over the world. The French buy a lot from abroad, mainly for price reasons.

Ready-to-wear purchases. The French love to buy meta imagines virtual homes clothes online; not being able to try on products was a deterrent for many consumers just a few years ago. But today, with return policies implemented on e-commerce sites and the emergence of e-commerce as a purchasing habit, the French are no longer afraid to order clothes online, even if it means returning them to e-retailers when they don’t fit.

— Benoit Fleury

Conclusion

Keeping your sites, SEO, and PPC strategies up to date is incredibly important. We hope the insights we’ve gathered and the insights we’ve gained will fax marketing be helpful in growing and improving your online presence in 2019. To learn more about SEMrush’s ecommerce solutions, visit this page , and for more valuable tips on growing your ecommerce business, download our free ebook, ” 11 Growth Tactics for Your Ecommerce Business .”