SEO Web Writing 2019 SEO writing is essential for a website’s SEO and also for user experience. In 2019, mobile writing will become even more important, given that the global mobile user base has reached 50%. The second trend associated with it is voice search. This trend is also set to grow with the increasing number of connected devices.
These two trends bring new reading contexts that are more local and linked to the immediate. This requires special writing techniques, such as the inverted pyramid, which provides the essential information at the beginning of an article, or featured snippets (position zero), which answer specific questions asked by Internet users.
We are going to study two main elements: mobile search and voice search.
Writing for mobile
The advent of Mobile First
Some figures
Since last year, mobile traffic has surpassed desktop traffic worldwide. In France, it remains ahead, but mobile traffic accounts for 34% of the total and is growing strongly, up 49% compared to 2017 (source: BDM ).
Internet traffic distribution by device
Mobile usage is therefore the number 1 trend in country email list digital marketing in 2019.
The inverted pyramid
Forget what you learned in high school! The famous introduction-body-conclusion triptych. Provide all the key information in the introduction. In fact, a study by the Nielsen Norman Group showed that 81% of Internet users read the first paragraph while only 32% read the fourth, hence the idea of the inverted pyramid.
The consequences are as follows: The most important part of your text should be in the lead. The beginnings of paragraphs determine their readability. And even the first twelve characters are a real eye-catcher.
Keywords should therefore be pushed to the top a test full of unknowns of titles and paragraphs. The further down the pyramid you go, the less important the information is, as seen in this diagram:
The beginning of the year is an excellent time to assess market trends, digital marketing best practices, and their influence on user behavior.
To help you develop a powerful strategy, SEMrush gathered and analyzed data from over 8,000 e-commerce sites. We also interviewed 10 SEO and online marketing experts to uncover the most powerful tactics that will help you grow your e-commerce business in 2019.
Summary :
1. Prioritize mobile traffic
We’ve officially reached the point where mobile fax marketing traffic far outweighs desktop traffic. Your site needs to be properly indexed and formatted to compete on SERPs . Opt for a mobile-responsive site to give visitors the full experience they would get on desktop.
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