New reading contexts and forms of content 

New reading contexts and forms The type of search is not the same from a desktop or a mobile. This leads to priorities in terms of content. It is possible to create style sheets to respond to this with content that appears on desktop only and another on mobile, or a presentation order of the content that changes according to the type of device. Hence the appearance of new web and SEO rules in order to write well on the web as this SEO guide explains to us with its  complete article on web writing .

New reading contexts: here and now

People use their smartphones in all situations of daily life, for short or long periods of time. 46% of Google searches have a local intent, and more telegram data than three-quarters of these actions lead to a concrete action, such as a call. Mobile thus responds to the urgency symbolized by the explosion of voice search.

Voice search

Some figures and explanations

Strong growth in its use

Voice search is exploding. Here are some figures from Bright Local  that prove it:

• 58% of consumers have used a voice interface changing scenarios, more skills needed to find information about a local business in one year.
• 72% of smart speaker owners have integrated their devices into their daily routine.
• 400 million devices have Google Assistant installed.
• 39% of Millennials will use a voice interface by 2019.
• 30% of digital searches will be done without using a screen by 2020.

The causes

This explosion is primarily due to advances in fax marketing machine learning, which involves computers learning through artificial intelligence that analyzes statistical data. This allows them to better understand natural language.

Tools have been perfected since the arrival of Siri in 2011, followed by Cortana for Microsoft and OK Google. Now, many connected objects use voice search: speakers (e.g., Amazon Echo or Google Home), smart watches, smart TVs, etc.