Eight out of ten Pinterest users have discovered. A new brand or product through Pinterest, and half of all users already see the platform as a shopping platform following. The introduction of social commerce in 2015. With Pinterest’s. Buy button and other features, it is now possible to convince customers to buy products while searching for ideas.
How can you use this opportunity to generate sales in e-commerce for your online shop? We’ll explain it to you in this guide to selling on Pinterest.
Can you sell on Pinterest?
Pinterest is a social media platform on which private users and entrepreneurs publish so-called pins or get creative ideas or inspiration from other users. Products can also be sold via Pinterest using product pins and ads.
How to set up your Pinterest business account
There are two ways to set up a business account on Pinterest as an entrepreneur. The first option is based on the fact that you do not yet have a private Pinterest account and would like to create a business account directly. To do this, malaysia email list open the Pinterest website, click on the Register button in the top right and select Create a free business account to create your business account.
Then follow the navigation and enter all the necessary data about your business in the fields provided.
If you already have a personal Pinterest account, optimize product titles and descriptions option two of creating an account is an option for you. You will need to create a new business account with your work email address. To do this, click Convert account under Account management in your personal account .
Below you indicate that you act as an online retailer or marketplace.
Next, enter additional information about your business, including your business name, location, and the web address of your online store.
In a final step, china phone numbers you can tell Pinterest your business goals and priorities and whether you want to use the paid advertising tools.
Reading tip: What is Pinterest affiliate marketing ? We’ll explain how it works.
Why should I sell products on Pinterest?
-
- Users are ready to buy. Many Pinterest users want to discover new brands and products on the platform – and the majority of them are more willing to buy than users of other social media channels such as Instagram or TikTok .
- You know who you’re targeting. The majority of Pinterest users are women who have a reasonable income. They often use Pinterest to get inspiration and gather ideas for projects – an ideal place to sell products for DIY, cooking or crafts.
- You can amplify your efforts with paid ads. Pinterest ads can help you make your marketing and sales efforts even more targeted. Pinterest ads are especially valuable to you if marketing on the platform is already an important part of your social media marketing strategy.
- You gain insights into your specific audience. Pinterest Analytics allows you to get to know your target audience in more detail. This helps you consider what content is working well, who is interested in your brand and what other interests these users have.
Leave a Reply